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Title: Reading Television by John Fiske, John Hartley ISBN: 0-415-32353-3 Publisher: Routledge Pub. Date: 01 January, 2004 Format: Paperback List Price(USD): $19.95 |
Average Customer Rating: 4 (1 review)
Rating: 4
Summary: Contribution to Media Literacy
Comment: Semiotics is the scientific study of signs. In reading television, one must consider such factors as manifest and latent meanings, source, intended audiences, sponsorship, scheduling, genre, cast, plot, technical aspects, and myriad other variables that all have a bearing on the way a given program will potentially be interpreted by viewers. Reading television is complex. This book provides the terms and the overview of attributing meaning to television content.
One should not feel overwhelmed in attempting to understand television, however, as life itself has its own complexities. "Reality is itself a complex system of signs interpreted by members of the culture in exactly the same way as are film or television programmes," the authors write. This book helps you to gain an understanding you would not otherwise have of a ubiquitous medium.
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Title: Television: Critical Methods and Applications (Second Edition) by Jeremy G. Butler ISBN: 0805842098 Publisher: Lea Pub. Date: 01 July, 2001 List Price(USD): $47.50 |
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Title: Critical Ideas in Television Studies by John Corner ISBN: 0198742207 Publisher: Oxford University Press Pub. Date: 01 March, 1999 List Price(USD): $27.50 |
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Title: Television Studies: The Key Concepts (Routledge Key Guides) by Bernadette Casey, Neil Casey, Ben Calvert, Liam French, Justin Lewis ISBN: 0415172373 Publisher: Routledge Pub. Date: 09 November, 2001 List Price(USD): $22.95 |
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Title: Understanding Popular Culture by John Fiske ISBN: 0415078768 Publisher: Routledge Pub. Date: 01 November, 1989 List Price(USD): $20.95 |
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Title: Television Culture by John Fiske ISBN: 0415039347 Publisher: Routledge Pub. Date: 01 February, 1988 List Price(USD): $28.95 |
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