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Title: Jump Start Your Brain by Doug Hall ISBN: 0-446-67103-7 Publisher: Warner Books Pub. Date: 01 January, 1996 Format: Paperback Volumes: 1 List Price(USD): $14.95 |
Average Customer Rating: 4.07 (27 reviews)
Rating: 5
Summary: A great way to get you thinking outside the box
Comment: Jump Start Your Brain teaches us how to maximize our brainpower and apply creativity to invent ideas that lead to results while having fun. The author has built a successful business called Richard Saunders International that applies this technique, which he calls Eureka! Stimulus Response. He had used this technique to create new products for companies such as Pepsi-Cola, Procter & Gamble, Nike, AT&T and Walt Disney Consumer Products. As you'll read--they worked!
The author indicates that his Eureka Stimulus Response system is the best way to hold creativity sessions where high-energy brainstorm techniques allow us to think more effectively in less time. Throughout the book, he recommends techniques that will help you accomplish this.
The Cramer-Krasselt book club took the author's advise to heart. We rented a bowling alley/bar and decorated the room with mounds of candy and toys. Our task was to first think of what type of businesses were missing from the building in which we are located. Then we had to identify the type of services it/they would provide, name it and then promote it.
Our creativity session was a huge success! In only 1-1/2 hours we managed to identify four types of businesses that were missing in our building, named them, determined services they would provide and developed a publicity campaign to promote them. And most importantly, we learned that using the author's brainstorm techniques allowed us to obtain the results we wanted in half the time it would take in a "normal" brainstorm while still having fun.
The author indicates that his Eureka Stimulus Response system is the best way to hold creativity sessions where high-energy brainstorm techniques allow us to think more effectively in less time.
Although the author uses about half of the book to boast his claim to fame, the other half provides noteworthy tips and techniques that can be used in almost any brainstorm. The techniques are not limited to any particular profession. Thus, the book is highly recommended for anyone in any profession.
Rating: 5
Summary: Train to be ultra-creative in business, for fun and profit.
Comment: This book shows you how create products and services -- businesses and strategies -- and other non-business great ideas -- and all with the skill of a master inventor and the sparks and joy of a child-like genius. Doug Hall, a proud and very successful former Proctor and Gamble Brand Manager, shows you how to "Train Your Brain" and unlock you creative ability. You can do this as an individual, or unleash the creativity and multiple-power-minds of a team. With fun and skill, Hall shows the advantages and uses of creativity and then gets down to the nuts and bolts of how even the most linear, digit-head (like me) can unlock the creative genius within. And the results are more fun than the first day of summer when you were a kid and more profitable than you could guess because it turns out...you can become the person who comes up with the GREAT IDEAS for work and fun and vacations and family and....everything. The results can be literally boundless. This is a 10+
Rating: 4
Summary: How to think outside the box in which the inner box resides
Comment: After receiving this hot-off-the-press book as a gift in early 1995, I read it immediately. Not that I was expecting to do so, since I had already considered myself a creative individual, but after reading how Doug Hall's background was similar to mine, in that my background also included Chemical Engineering, Marketing, and Procter & Gamble, I gave this book a chance and did not regret it - to the point that I have referred to it a number of times over the years. Although some of the reviewers here are right to suggest that Hall does his share of self-promotion in the book, many of us would probably do the same thing, and although Hall has some fluff in the book, it does not amount to a Stephen King novel-amount of fluff. Quite simply, although many of us feel that we can think outside of the box, I think that, to some degree, Hall demonstrates that we need to think outside the box in which the inner box resides. For example, of the dozens of exercises in the book, one of the simplest, Brain Program #12, is one of my favorites. Essentially, using some dice, the objective of the exercise is to force-associate related elements of a problem in random sequence, increasing the number of connections that would not have been forged otherwise. In addition to the creativity exercises, this book has quite a few quotes related to creativity and persistence. One of my favorites is from Benjamin Franklin: "Up sluggard, and waste not life; in the grave will be sleeping enough".
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Title: Jump Start Your Business Brain: Win More, Lose Less, and Make More Money with Your New Products, Services, Sales & Advertising by Doug Hall, Jeffrey, Ph.D Stamp ISBN: 1558706429 Publisher: Betterway Books Pub. Date: 01 August, 2002 List Price(USD): $16.99 |
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Title: Thinkertoys (A Handbook of Business Creativity) by Michael Michalko ISBN: 0898154081 Publisher: Ten Speed Press Pub. Date: November, 1991 List Price(USD): $19.95 |
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Title: Making the Courage Connection : How People Get from Fear to Freedom and How You Can Too by Doug Hall ISBN: 0684839288 Publisher: Fireside Pub. Date: 19 February, 1998 List Price(USD): $15.75 |
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Title: Meaningful Marketing by Doug Hall, Jeffrey Ph.D. Stamp, Sergio Zyman ISBN: 155870681X Publisher: Betterway Pub. Date: October, 2003 List Price(USD): $24.99 |
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Title: A WHACK ON THE SIDE OF THE HEAD : How You Can Be More Creative by Roger von Oech ISBN: 0446674559 Publisher: Warner Business Pub. Date: 01 December, 1998 List Price(USD): $15.99 |
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