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Title: The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life by Richard Florida ISBN: 0-465-02477-7 Publisher: Basic Books Pub. Date: 23 December, 2003 Format: Paperback Volumes: 1 List Price(USD): $15.95 |
Average Customer Rating: 3.64 (33 reviews)
Rating: 5
Summary: Rise of the Creative Class profiles
Comment: Richard Florida is one of the leading social techonomic cultural thinkers and authors of the current times, as important to his generation as Naisbitt (Megatrends, High Tech High Touch) and Porter (On Competition, Competitive Advantage) and Peters (Circle of Innovation, In Search of Excellence) were to theirs. Richard is also a rising star on the national lecture circuit, giving several hundred invited lectures a year.
Whether you are looking for personal insights into the culture and prospects for the region you are living in or moving to now, or you are working to enhance your own enterprises and community, this book is for you.
Florida has made a career out of understanding the socioeconomic chemistry that drives the knowledge age (creativity, expression, innovation, diversity, etc.) and communicating the dynamics to the rest of us in a fresh way. The Rise of the Creative Class embodies much of his research and insights into what makes some regions prosper in the knowledge age and others to wither.
One of the cities in my region, Albuquerque, fairs very well on Florida's creativity indices for cities its size (#1). His book helps guide me in my work to interweave commerce and culture in this region, to recognize our strengths and weaknesses, to recognize and celebrate the full spectrum of peoples and expressions in the region from the arts to technologies.
...
Bravo, Richard!
Rating: 4
Summary: Creative Class
Comment: Richard Florida's book, 'The Rise of the Creative Class', provides readers with some interesting ideas about economic and social growth. Throughout the book, Florida relates economic growth to creativity and diversity, without one, you may not have the other. In addition, he identifies 3 Ts as necessary for growth: technology, talent and tolerance. While planning for the future, cities no only have to look at economic development, but must look at the climate the city provides for the arts. Recently moving from South Dakota, one of the areas Florida describes as have high social capital but lacking economic growth, Florida's ideas about fostering an environment in which creativity thrives ring true. Economic development does not mean acquiring a chain restaurant, but it should include developing an authentic local environment that allows creativity to flourish.
Many criticize Florida's use of the Bohemian Index and Gay Index (however well it correlates to economic growth), citing the information does not apply to the majority of middle class Americans. The paperback edition of Florida's book contains a preface where the author points out that the creative environment is not limited to a city itself, but a region that allows people to live in the environment that suits them the best, i.e. Silicon Valley and San Francisco together provide an environment to growth. I do, however, find Florida's diversity ranking a bit lacking. Honolulu, one of the most diverse areas I have lived in, does not seem very diverse, because Asians and Pacific Islanders were considered as one racial/ethnic group.
Rating: 4
Summary: Leaves us hanging
Comment: This book presents an interesting concept but the author doesn't tell us what to do with this information. He suggests that the "creative class" must become conscious of their identity as a class and begin to act in concert, but he doesn't outline a method for doing this. One would think that he would want to provide a platform for the unification and interaction of a class which he has identified.
The author suggests that municipalities would be wise to structure their geography to attract creative class individuals. Another approach, which he does not consider, would be a strategy to develop more creative class individuals from the resident population. Unlike other natural resources, which are finite, creative class capital can be generated by educational opportunities and personal development.
An interesting thought occurred to me while reading this book: Dr. Florida describes creative class individuals as uninterested in group conformity. Meanwhile, the major political parties become increasingly polarized and intolerant of dissent within the ranks, sidelining independent-thinking "moderates." Thus public policy is being developed by parties who have driven the creative class out from their midst. This, more than anything, may be the most critical issue for the creative class to confront.
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Title: The Cultural Creatives: How 50 Million People Are Changing the World by Paul H., Ph.D. Ray, Sherry Ruth, Ph.D. Anderson ISBN: 0609808451 Publisher: Three Rivers Press (CA) Pub. Date: 02 October, 2001 List Price(USD): $16.00 |
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Title: Cities and the Creative Class by Richard Florida ISBN: 0415948878 Publisher: Routledge Pub. Date: 13 October, 2004 List Price(USD): $19.95 |
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Title: Bobos In Paradise: The New Upper Class and How They Got There by David Brooks ISBN: 0684853787 Publisher: Simon & Schuster Pub. Date: 01 March, 2001 List Price(USD): $14.00 |
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Title: The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life by Richard Florida ISBN: 0465024769 Publisher: Perseus Books Group Pub. Date: 30 April, 2002 List Price(USD): $27.50 |
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Title: The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness by Virginia Postrel ISBN: 0060186321 Publisher: HarperCollins Pub. Date: September, 2003 List Price(USD): $24.95 |
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