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Title: How Asia Advertises : The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them by Jim Aitchison ISBN: 0-470-82055-1 Publisher: John Wiley & Sons Pub. Date: 24 May, 2002 Format: Hardcover Volumes: 1 List Price(USD): $45.00 |
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Title: Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market by Paul Temporal ISBN: 0471479101 Publisher: John Wiley & Sons Pub. Date: 10 August, 2001 List Price(USD): $21.95 |
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Title: The 360 Degree Brand in Asia: Creating More Effective Marketing Communications by Mark Blair, Richard Armstrong, Mike Murphy ISBN: 0470820578 Publisher: John Wiley & Sons Pub. Date: 21 February, 2003 List Price(USD): $29.95 |
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Title: Marketing Across Cultures in Asia: A Practical Guide by Richard R. Gesteland, George F. Seyk ISBN: 8763000946 Publisher: Copenhagen Business School Press Pub. Date: June, 2002 List Price(USD): $31.00 |
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Title: Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler, Alina R. Wheeler ISBN: 0471213268 Publisher: John Wiley & Sons Pub. Date: 15 January, 2003 List Price(USD): $35.00 |
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Title: Creative Leaps: 10 Lessons in Sucessful Advertising Inspired at Saatchi & Saatchi by Michael Newman ISBN: 0470820837 Publisher: John Wiley & Sons Pub. Date: 02 May, 2003 List Price(USD): $29.95 |
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