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Title: Guerrilla Trade Show Selling : New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales by Jay Conrad Levinson, Mark S. A. Smith, Orvel Ray Wilson ISBN: 0-471-16568-9 Publisher: John Wiley & Sons Pub. Date: 01 April, 1997 Format: Paperback Volumes: 1 List Price(USD): $24.95 |
Average Customer Rating: 4 (7 reviews)
Rating: 4
Summary: I never give 5 stars unless its perfect, but its darn good
Comment: People that gave this book low ratings probably wrote competiting books. Because there was mixed reviews, I didn't buy it online, instead I went to the store to see the whole thing. Within two minutes of looking at it, I was sold.
I'm an newly appointed advertising sales manager who went to one trade show and saw I needed help. So I bought this book. That was just 4 hours ago, and I already have 4 pages of ideas that I know will help me make a lot more $$$$$$.
I'm just writing this review so you don't get skeptical like I did. Its not filled with useless stuff to add pages. Its pretty good stuff that a relative newcomer to the game will find VERY useful. Hot Shots that know everything already and write bad reviews shouldn't be buying books like this anyway. right?
Rating: 3
Summary: not bad but not good
Comment: It's not a bad book but it's too specific for my tastes. I prefer Michael LEvine's Guerilla PR Wired, which is a fantastic marketing book that has something for everyone. I'd suggest this book before everything else.
Rating: 5
Summary: It's got something for everybody!
Comment: Whether you're a big business or just starting, when you first pick up this book, you'll find plenty of ideas that you can use immediately to make a real difference at your next trade show.
And like most books that you read, not every idea will work for you. Yet you'll get enough ideas in the first several dozen pages to pay for this book 100 times over. Read the whole book and you'll pay for it more than 1,000 times over. It paid like that for me!
Best of all, the ideas are practical. While the authors suggest where to look for resources, they do so without being commercial.
I've bought nearly every trade show book printed, including all those available on Amazon. Guerrilla Trade Show Selling is the only one that I refer to before every show.
Get it. Read it. Use it. Profit from it.
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Title: How to Get the Most Out of Trade Shows by Steve Miller ISBN: 0658009397 Publisher: McGraw-Hill Trade Pub. Date: 01 July, 2000 List Price(USD): $14.95 |
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Title: How to Design a "Wow!" Trade Show Booth Without Spending a Fortune by Steve Miller, Robert Sjoquist ISBN: 0965541231 Publisher: Hikelly Productions Pub. Date: 01 February, 2002 List Price(USD): $11.95 |
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Title: Over 88 Tips & Ideas to Supercharge Your Exhibit Sales by Steve Miller, Charmel Bowden ISBN: 0965541207 Publisher: Hikelly Productions Pub. Date: January, 1997 List Price(USD): $11.95 |
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Title: Trade Show Survival Guide : A Tongue-In-Cheek Sales Handbook : Training Made Fun by Matt Hill ISBN: 0964363305 Publisher: The Hill Group Pub. Date: 15 September, 1996 List Price(USD): $14.95 |
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Title: Build a Better Trade Show Image by Marlys K. Arnold ISBN: 0971290512 Publisher: Tiffany Harbor Productions Pub. Date: 17 January, 2002 List Price(USD): $24.95 |
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