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Title: The Portable MBA in Marketing by Charles D. Schewe, Alexander Hiam ISBN: 0-471-19367-4 Publisher: John Wiley & Sons Pub. Date: 06 April, 1998 Format: Hardcover Volumes: 1 List Price(USD): $39.95 |
Average Customer Rating: 4 (3 reviews)
Rating: 4
Summary: A persuasive sell, packed, practical and fast paced.
Comment: Just like all the other portable MBA books. This book is packed with pretty useful ideas. It is very focused and so you 'll need to be as well when you read it.
Rating: 4
Summary: Why did I go to B-school?
Comment: This book boils all of the marketing concepts I learned while in B-school(and some I didn't) into an easy read format. The only thing missing is that annoying quant-jock who sat behind my chewing gum the entire semester! If you just want a great introduction to marketing, or are an MBA looking to refresh your understanding of the 4P's, pick-up this book. You won't be disappointed.
Rating: 4
Summary: Focuses on customer needs, preferences & expectations
Comment: Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune-the customer. The Portable MBA in Marketing, second edition, is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations.
This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet.
Charles D. Schewe, PhD, is a principal at Lifestage Matrix Marketing and a full professor at the University of Massachusetts at Amherst. He has authored ten books and more than fifty articles on marketing. Alexander Hiam is the author of a dozen books, including Marketing for Dummies, The Vest-Pocket Marketer, and The Entrepreneur's Complete Sourcebook.
Reviewed by Azlan Adnan. Formerly Business Development Manager with KPMG, Azlan Adnan is currently Managing Partner of Azlan & Koh Knowledge and Professional Management Group, an education and management consulting practice based in Kota Kinabalu, Malaysian Borneo. He holds a Master's degree in International Business and Management from the Westminster Business School, London.
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Title: The Portable MBA in Strategy by Liam Fahey, Robert M. Randall ISBN: 0471197084 Publisher: John Wiley & Sons Pub. Date: 15 January, 2000 List Price(USD): $34.95 |
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Title: The Portable MBA in Finance and Accounting, 3rd Edition by John Leslie Livingstone, Theodore Grossman ISBN: 0471061859 Publisher: John Wiley & Sons Pub. Date: 19 October, 2001 List Price(USD): $34.95 |
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Title: The Portable MBA in Management, Second Edition by Allan R. Cohen ISBN: 0471204552 Publisher: John Wiley & Sons Pub. Date: 15 August, 2002 List Price(USD): $34.95 |
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Title: The Portable MBA in Economics by Philip K. Y. Young, John J. McAuley ISBN: 0471595268 Publisher: John Wiley & Sons Pub. Date: March, 1994 List Price(USD): $39.95 |
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Title: The Portable MBA in Project Management by Eric Verzuh ISBN: 0471268992 Publisher: John Wiley & Sons Pub. Date: 03 February, 2003 List Price(USD): $34.95 |
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