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Forbes® Greatest Business Stories of All Time

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Title: Forbes® Greatest Business Stories of All Time
by Forbes Magazine Staff, Daniel Gross
ISBN: 0-471-19653-3
Publisher: John Wiley & Sons
Pub. Date: 07 August, 1997
Format: Paperback
Volumes: 1
List Price(USD): $16.95
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Average Customer Rating: 4.25 (8 reviews)

Customer Reviews

Rating: 3
Summary: An index for further reads...
Comment: The distinct brown box arrived and I tore open the packaging! I had eagerly awaited the arrival of this book and I wasted no time in diving into the pages.
I started typing an illustrative review of what I thought about each "chapter", but I think that I will cut away the fluff and just let you know what I thought.

Out of the 20 businesses that the book profiles, I thought that on the most part 13 of them were just plain boring. I tried to read the book in one shot but found myself falling asleep as I trudged through the pages. A better way to read the book, I discovered, was to read it chapter by chapter, on different days and at different times.

You will gain insights into the different companies, which will enable you to appear insightful when participating in conversations, unfortunately your knowledge will be rather skin deep as the book does not probe very far beneath the surface.

The book enabled me to sort through the stories, pick the best ones, and now I will go out and buy other books which are about those companies or people that interested me, (such as David Ogilvy). I also found that the book made great use of language and I was always equipped with a pen, writing down and looking up numerous words.

Rating: 5
Summary: Well written stories on people who have inspired the Future
Comment: A great book about the people who made a real difference in shaping the present that we live in and influencing the future as it will become.

From Robert Morris to Bill Gates; the books takes you on a promonade into their kingdoms. Explaining to the reader many valuable information about each "tycoon's" personality, enterprise, industry, and the general business environment in his particular era.

I personally enjoyed the chapters on David Ogilvy, Ray Croc, Sam Walton, Walt Disney, Joseph Wilson, Henry Ford and Harley Davidson.

The book portrays many successful personalities and companies that will be of interest to people in varying specializations within Business.

An enjoyable read and a good reference.

Also read "Lessons from the Top" and "Radical Marketing"

Rating: 4
Summary: Insightful Summaries
Comment: I found the stories in the book very interesting. They covered a a wide spectrum of industries and spanned over a long time frame. The stories clearly illustrated the most important business figures of the particular time and industry.

However, I thought the stories were lacking in detail to make it truly a great read. After reading the book, I felt that I was introduced to the great figures in business. But to know them better, I have to read another book.

For example, I knew something about Henry Ford before reading the book. In the story about Henry Ford, I found it superficial. However, in other stories that I was not familiar with the protagonist, like McGowan, I found the story illuminating. I never knew the telecommunications business could be so interesting.

As such, I recommend this book to people who wants to know some of the greatest people in business. But to those who want to find out about the secrets to their success, the answer will lie in other more detailed books.

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