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businessThink: Rules for Getting It Right--Now, and No Matter What!

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Title: businessThink: Rules for Getting It Right--Now, and No Matter What!
by Dave Marcum, Steve Smith, Mahan Khalsa
ISBN: 0-471-21993-2
Publisher: Wiley
Pub. Date: 19 April, 2002
Format: Hardcover
Volumes: 1
List Price(USD): $24.95
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Average Customer Rating: 3.96 (45 reviews)

Customer Reviews

Rating: 5
Summary: get your hands dirty
Comment: I usually don't write reviews. Truth be told, I never have, and hadn't planned on writing one for this book. I came on line to buy a couple more books for people on my team, and read the review from the reader from Vancouver and had to respond. This person has to be seriously out to lunch. As a young, very successful business person, I couldn't believe he actually commented on their age. First, how does he know how old they are? And secondly, since when did age have anything to do with success or knowledge or the ability to create value? Let's ask Michael Dell, Bill Gates, Jeff Bezos, Steve Jobs (do I need to continue?) I'm an avid reader of business books, and noticed that authors Buckingham and Coffman (First Break All the Rules...also a great book) are also "young." Tom Peters was 39 when we wrote the classic "In Search of Excellence." Please don't buy the old school bias of this guy's review. Yes, these guys are young (at least younger than 50). Yes, they talk about their own personal failures. That's what makes the book refreshing and real. It's just the opposite of "fluff."

I read Business Think when it first came out, and loved that practical nature of it. I'm also an avid reader of Fast Company, and loved the simlar style and tone. Don't mistake comtemporary style for not being substantive. IT IS!

Rating: 5
Summary: It's about time for some common sense business thinking
Comment: As a person working with many senior and mid level managers, I appreciate the common sense(not common practice) thinking this book offers. It's amazing to me how quickly people jump to "solution" without slowing down to consider some fundamental questions that a good business person would ask.

I only wish that more of the people I deal with would work from this approach - get away from their ego's and personal agendas and start working a process to arrive at conclusions that are based on sound logic and effective dialogue. These are tools I'll definitely apply. Well done Marcum and Smith.

Rating: 4
Summary: A framework for decisions
Comment: There aren't many new ideas within this publication - hence 4 stars. I couldn't help but think of De Bono's six thinking hats as a framework for thinking that has many parallels with the BusinessThink publication.
However, that doesn't detract from what is a message that needs repeating and a message that needs to be absorbed by all of us to make the process of decision making (and thinking in general) more productive.
You're going to get value from this book where dysfunction is at its greatest. If you're already part of a productive team you're probably going to read this book and see recognition of what you're already doing rather than learn anything new.
Personally, this books remains a favourite. Whenever we make a few successful decisions (or believe we do) this is the first sort of book we disparage and neglect. But it's just when we start to believe our infallibility and skip steps within this framework that we start to make blunders.

The authors introduce some interesting statistics: successful decisions are fewer on the ground that what our beliefs might suggest.

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