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Building Public Trust: The Future of Corporate Reporting

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Title: Building Public Trust: The Future of Corporate Reporting
by Samuel A. DiPiazza, Robert G. Eccles
ISBN: 0-471-26151-3
Publisher: John Wiley & Sons
Pub. Date: 14 June, 2002
Format: Hardcover
Volumes: 1
List Price(USD): $24.95
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Average Customer Rating: 4.67 (15 reviews)

Customer Reviews

Rating: 5
Summary: An Important Read
Comment: Who could have guessed that corporate accounting would ever be the stuff of headlines? Unfortunately, it's a rather dubious distinction coming with the collapses of Enron and Worldcom. The time is nigh for the green eyeshade brigade to respond.
Building Public Trust is just such a response - from the leadership at PricewaterhouseCoopers. But Building Public Trust is not the Big 4 accountancy's knee-jerk defense to distance the firm from the corporate scandals that knocked out its Big 5 brethren, Arthur Andersen. The book goes way beyond proposing stop-gap measures that plug holes in reporting and enforcement. Rather, the authors take a progressive stance that outlines new levels of reporting transparency, accountability and integrity - to shore up investor confidence and stabilize capital markets for the long haul. If you want to understand where corporate reporting SHOULD be headed, check out this book.

Rating: 5
Summary: A thoughtful reflection
Comment: Building Public Trust is a thoughtful reflection on the failure of corporate accounting to predict the collapse of Enron and other companies. Its authors - including the ceo of PricewaterhouseCoopers and an ex-professor from Harvard Business School provide a welcome analysis of what's missing in the world of earnings reports. While some of their suggestions state the obvious - that managers should be honest people, for instance - others are more daring. DiPiazza and Eccles propose, for instance, that the internal data managers use to make operational decisions within their company be made available externally. The authors also suggest that each industry follow sector-specific rules, and that accountants be granted more flexibility when they write their audit opinions to reflect what they Really think of the numbers. Let's hope some of our lawmakers take the time to read this.

Rating: 1
Summary: Hollow advice from a company that betrays its own employees
Comment: There is a bitter irony to the heads of PriceWaterhouseCoopers issuing a publication about inspiring trust in the public in large corporations in the wake of Enron and Worldcom scandals when PwC constantly undermines the trust of its own employees. With an infrastructure that makes it nearly impossible for employees to find their own project work and employment practices that left thousands of employees without a job and insufficient experience to get another one (while still continuing to hire new employees), PwC does a horrible job on taking care of those who work for them. In addition, they are just another example of a company that engages in the same shady, conflict-of-interest business practices as Arthur Andersen, yet they just have not been caught yet. Yet, here they are, trying to issue some sort of definitive work about restoring public trust. If a company like this shows no understanding of how to take care of their own employees, how can one even remotely think that they have any business providing a framework of how to take care of the public.

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