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Title: Media Training 101 : A Guide to Meeting the Press by Sally Stewart ISBN: 0-471-27155-1 Publisher: John Wiley & Sons Pub. Date: 19 September, 2003 Format: Hardcover Volumes: 1 List Price(USD): $24.95 |
Average Customer Rating: 5 (4 reviews)
Rating: 5
Summary: Packed with Knowledge!
Comment: This book gives you the essentials about dealing with the media, starting with interviews and calls from reporters. Sally Stewart, former journalist and PR practitioner, delivers the nitty-gritty. Her advice to recognize reporters' financial and emotional pressures is particularly useful. Reporters have two clear priorities, she says, to write good stories and to go home. If you want their good will, try a little respect, she suggests, although she displays considerable cynicism and negativity about them. Her lessons include getting reporters to pay attention and which reporters to contact and how, be it by phone, e-mail or fax. Stewart tells you how to deal with unexpected calls from the press, and how to decide whether or not you want to be part of a story. If you do, here's how to make the most of it. And if you don't, this book tells you how to extricate yourself, if possible. Along the way Stewart explains how to dress for a television appearance. If this paragraph mentions any core skill you don't already have, we have a newsflash for you: get the book.
Rating: 5
Summary: Don't meet the media until you have read this book
Comment: I highly recommend Media Training 101. Every one needs media training- and this book is a great place to start. Wonderful tips and guidlines for the beginner and the pro. I urge you to buy this book before you even start your PR campaign.
Rick Frishman- author "Guerrilla Publicity" and "Guerrilla Marketing for Writers" Pres. of Planned TV Arts www.plannedtvarts.com and www.rickfrishman.com
Rating: 5
Summary: Praise from the public relations frontline
Comment: This book is the best guide to media training I've seen to date. By dispensing with the war stories that bog down many books of this type, "Media Training 101" focuses instead on practical solutions. Ms. Stewart's strategies and tactics are similar to ours, but she provides new ways to engage even the most challenging public relations clients. Thank you.
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Title: Successful Spokespersons Are Made, Not Born: How to Control the Direction of Media Interviews & Deliver Winning Presentations by Hal Hart ISBN: 1587213664 Publisher: 1stBooks Library Pub. Date: June, 2000 List Price(USD): $12.42 |
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Title: Keeping the Wolves at Bay: A Media Training Manual by Jonathan Bernstein ISBN: 0974101400 Publisher: The Crisis Manager Pub. Date: April, 2003 List Price(USD): $49.00 |
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Title: Winning with the News Media : A Self-Defense Manual When You're the Story (2001 Edition) by Clarence Jones ISBN: 0961960353 Publisher: Video Consultants Pub. Date: 01 March, 2001 List Price(USD): $23.95 |
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Title: How to Make the Most out of Every Media Appearance by George Merlis ISBN: 0071416714 Publisher: McGraw-Hill Trade Pub. Date: 26 September, 2003 List Price(USD): $16.95 |
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Title: Full Frontal PR: Getting People Talking about You, Your Business, or Your Product by Richard Laermer, Michael Prichinello ISBN: 1576600998 Publisher: Bloomberg Pr Pub. Date: February, 2003 List Price(USD): $24.95 |
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