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Title: The Power of Logos: How to Create Effective Company Logos by William L. Haig, Laurel Harper ISBN: 0-471-28778-4 Publisher: John Wiley & Sons Pub. Date: 30 April, 1997 Format: Hardcover Volumes: 1 List Price(USD): $45.00 |
Average Customer Rating: 4.4 (5 reviews)
Rating: 4
Summary: Ugly but excellent
Comment: This book looks like it was designed 50 years ago even though it was published in 1997. Even though it looks ugly what is inside is very educational. Every business that needs to express their identity needs to own this book. Not educating yourself on the nuances of logo design could break your company.
Rating: 5
Summary: Best book on the topic; a MUST for any business or organizat
Comment: The book is an excellent tool that anyone in the business world or an organization or institution should have as a necessity. It is well written, organized, educational, and thought provoking. Anyone that is contemplating creating, using, or viewing a logo should read this book immediately. Haig's exemplary collection of information and ideas on something that so profoundly bombards us and affects our choices daily, is something every thinking person should set aside some time to read. It is well worth the price and should become a part of EVERY reference shelf; it is something you will want to share with others. It would make a great gift for any thinking person - or one that should.
Rating: 5
Summary: A Powerful Book for Anyone Doing Business
Comment: The Power of Logos is vital for anyone doing business today. As basic as a business card, a logo with impact is crucial to a company -- from its business cards up in conveying its image. This book shows what, why, and how to.... A powerful book, The Power of Logos details principles of persuasive techniques to incorporate into a logo. It provides important, power-packed psychological secrets to put power in a company logo -- which should be, after all, a logo's primary purpose.
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Title: Designing Identity: Graphic Design As a Business Strategy by Marc English, Judith Evans, Cheryl Dangel Cullen ISBN: 1564966801 Publisher: Rockport Publishers Pub. Date: June, 2000 List Price(USD): $19.99 |
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Title: What Logos Do: And How They Do it by Anistatia R. Miller, Jared M. Brown ISBN: 1564967050 Publisher: Rockport Publishers Pub. Date: September, 2000 List Price(USD): $20.00 |
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Title: Designer's Guide to Print Production by Kayanna Pace ISBN: 0130194662 Publisher: Prentice Hall Pub. Date: 07 September, 2001 List Price(USD): $38.33 |
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Title: Idea Index: Graphic Effects and Typographic Treatments by Jim Krause ISBN: 1581800460 Publisher: North Light Books Pub. Date: January, 2003 List Price(USD): $22.99 |
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Title: Graphic Designer's Digital Printing and Prepress Handbook by Constance J. Sidles, Peter King & Company ISBN: 1564967743 Publisher: Rockport Publishers Pub. Date: December, 2001 List Price(USD): $50.00 |
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