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Title: Warp-Speed Branding: The Impact of Technology on Marketing by Agnieszka Winkler ISBN: 0-471-29555-8 Publisher: John Wiley & Sons Pub. Date: 12 July, 1999 Format: Hardcover Volumes: 1 List Price(USD): $29.95

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Average Customer Rating: 3.62 (13 reviews)

Rating: 5
Summary: Must read for brand stewards
Comment: "~Agnieszka Winkler's book is an inspired and practical look at the process of brand building in today's knowledge economy. Having read countless books on marketing and advertising, I can honestly say that this book is one of the best around if you are looking for ideas about the branding process."~ develop a strong foundation on which to build effective communications provides realistic suggestions to help brand managers and consultants adapt to the new speed of business."~

Rating: 4
Summary: Insightful!
Comment: Advertising expert Agnieszka M. Winkler offers an insider’s perspective on how technology has changed marketing and advertising. Writing with clarity and confidence, she outlines the steps advertisers and marketers must take to keep pace. She cites high-profile companies like Dell Computers and Amazon as examples of brands that were built in months, not years. These examples illustrate her sometimes complex concepts, and make them more accessible. Unfortunately, she also devotes a large amount of space to what amounts to a commercial for an adverting software application that she’s trying to sell. But for readers who can stomach the pitch, we recommend this book to those who work in marketing, advertising, or related industries, and to those who are making the transition to technology-driven brand building. (Editor’s note: TeamToolz, one of the major resources covered in this book, is a pay-for-use service sold by the author.)

Rating: 2
Summary: Very Disappointing
Comment: I am involved and interested in marketing for high-tech companies and start-ups as a career and purchased this book to help me do very fast "branding" for a start-up. I was greatly disappointed to find most of the information relating to what is possible with technology such as fast information dissemination, and online collaboration, etc. That is good information for people who don't know this stuff is possible, but is not very useful for people looking for a marketing book that will tell you how to "brand" a product any faster than you would normally be able to do it.

I would label the book a "how to work more efficiently" type book for the advertising industry. Not at all useful given its title.