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Title: How to Get Referrals : The Mental Health Professional's Guide to Strategic Marketing by Linda L. Lawless, G. Jean Wright ISBN: 0-471-29791-7 Publisher: Wiley Pub. Date: 17 December, 1999 Format: Paperback Volumes: 1 List Price(USD): $49.95 |
Average Customer Rating: 2.67 (3 reviews)
Rating: 1
Summary: unhelpful
Comment: It's not clear that the author actually has experience in the mental health field. Her suggestion to make friends with the office manager, offer to pitch in and help are very unrealistic for anyone trying to make a living.
Rating: 2
Summary: Not very insightful
Comment: I think this book would be good for someone who has never been exposed to any marketing concepts but it is not very original and was mostly disappointing to me. There were defintely not any "a-ha" moments as I read through this book, just the standard encouragements that most marketing books would offer you. It is just a very basic book!
Rating: 5
Summary: More than a marketing book
Comment: The best marketing for professional services is word of mouth. This easy to follow book helped me with a step by step process of connecting with the referral sources that work the best for my specialities. Using the guidelines in this book I was able to step out of my office, comfortably, and connect with the people and organizations that I could refer clients to for resources, and they in turn sent clients to me as they learned about what I did. This is a marketing book written with an ethical professional in mind.
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Title: How to Build and Market Your Mental Health Practice by Linda L. Lawless ISBN: 0471147605 Publisher: Wiley Pub. Date: 15 January, 1997 List Price(USD): $49.95 |
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Title: The Therapist's Advertising and Marketing Kit by Laurie Cope Grand ISBN: 0471413402 Publisher: Wiley Pub. Date: 08 February, 2002 List Price(USD): $49.95 |
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Title: Building Your Ideal Private Practice: A Guide for Therapists and Other Healing Professionals by Lynn Grodzki ISBN: 0393703312 Publisher: W.W. Norton & Company Pub. Date: 15 April, 2000 List Price(USD): $32.00 |
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Title: Twelve Months to Your Ideal Private Practice: A Workbook by Lynn Grodzki ISBN: 0393704173 Publisher: W.W. Norton & Company Pub. Date: 17 October, 2003 List Price(USD): $21.95 |
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Title: Get Clients Now!: A 28-Day Marketing Program for Professionals and Consultants by C. J. Hayden, C.J. Hayden ISBN: 0814479928 Publisher: American Management Association Pub. Date: 01 February, 1999 List Price(USD): $19.95 |
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