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Managing Technological Innovation

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Title: Managing Technological Innovation
by John E. Ettlie
ISBN: 0-471-31546-X
Publisher: Wiley Text Books
Pub. Date: 01 March, 2000
Format: Paperback
Volumes: 1
List Price(USD): $64.95

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Average Customer Rating: 4 (1 review)

Customer Reviews

Rating: 4
Summary: No Silver Bullet
Comment: Anyone spending this much on a paperback text knows the title is not to be interpreted literally. Instead, John Ettlie provides an assortment of case studies organized in a decent syllabus. He includes extensive qualitative data and references in the case studies, and its up to the reader to extrapolate to his/her problem. Ettlie proposes a few R&D principles and alerts the R&D manager to potential traps and opportunities regardless of his/her field. This is not a text on business plan writing or R&D project management.

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