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Title: Affiliate Selling: Building Revenue on the Web by Greg Helmstetter, Pamela Metivier ISBN: 0-471-38186-1 Publisher: John Wiley & Sons Pub. Date: 20 March, 2000 Format: Paperback Volumes: 1 List Price(USD): $29.99 |
Average Customer Rating: 4.21 (14 reviews)
Rating: 5
Summary: One of the first and still possibly the best
Comment: Released in early 2000, this was one of the first books about affiliate programs and it still sets the standard. While it didn't predict the demise of the dotcoms, this book is still very relevant. For the beginner, its basics and useful tips are exactly what you need to get started. But for the advanced reader, its unique and prescient predictions about where things where things are going are VERY interesting. (If you replace some of the book's references to no-longer existing companies with the newer term "XML Web Services," you have what amounts to a book that was written 5-8 YEARS ahead of its time! For instance, the authors were completely accurate in their prediction of the return of the importance of the individual/small site, a notion which was heresy in 2000 when the web was totally dominated by massive funded companies competing using millions of dollars from their IPO war chests. I credit the authors with this foresight and find their other 50,000-foot-level insights to still be fresh, insightful, and completely unique among the books I've seen in this category. This aspect makes the book required reading for anybody who thinks they know anything about affilate programs today.
The only drawback of this book is that many of the examples sited in the directory of affiliate programs are no longer around. But the authors do reference other affiliate program directories which still exist and that is really all you need to know to find suitable programs today.
Rating: 5
Summary: An All-Encompassing Perspective of Affiliate Marketing!
Comment: Helmstetter and Metivier offer an all-encompassing perspective of the affiliate marketing industry in their book Affiliate Selling. Readers are introduced to a number of marketing concepts, strategies, and companies that will get them results. Readers will learn from some of the best people in the industry, including Amazon.com, one of the premier models of online affiliate marketing today!
Merchant companies large and small have set up elaborate partnerships with linking companies and others to market their products and services. Bags, books, clothing, computers, flowers, food, music CD's, and toys are among the more popular items marketed through referral programs today. Readers will learn about affiliate marketing companies who make a living by bringing merchant companies and individual Website operators, companies, and organizations together. BeFree, LinkShare, and Commission Junction are some of the leading affiliate solution providers cited in the book that readers should know about.
The readers of this book will learn how they can enhance the value of their Websites by linking with merchants offering products and services directly related to their own Website objectives. Consider a pet store owner linking up with a respected brand of high quality, high-protein dog food. Travel agencies can team up with manufacturers and distributors of name brand travel bags and luggage sets. A book reviewer could link up with an online book dealer to provide quick sales and delivery of books to his readers at substantial savings over traditional methods of buying books!
This book offers a great amount of technical help to business operators and Web developers by demonstrating how easy it is to set up effective Web page links. Banners, graphics, text, scripts, strategic placement of logos, and affiliate membership criteria are covered to make setting up shop easy. Screen shots provide readers with some outstanding examples of actual Websites that offer various forms and styles of affiliate linking!
Affiliate marketing through referral programs has a lot to offer merchants and their affiliates. Prospects are good for them to generate a lot of money in the years to come. Whether readers are merchants or prospective affiliates, this book will help them get linked up with the people they are looking for. The authors cannot guarantee success but they do a great job of preparing and encouraging their readers. Do you have what it takes to be the next Amazon.com?
Rating: 5
Summary: Incredible book!!
Comment: This is one you cannot miss! Well written, easy to digest, and so very eye-opening. It makes you want to read every book Helmstetter writes.
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Title: Successful Affiliate Marketing for Merchants by Shawn Collins, Frank Fiore ISBN: 0789725258 Publisher: Que Pub. Date: 11 April, 2001 List Price(USD): $27.50 |
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Title: The Complete Guide to Associate & Affiliate Programs on the Net: Turning Clicks Into Cash by Daniel Gray, Daniel Gray ISBN: 0071353100 Publisher: McGraw-Hill Trade Pub. Date: 30 November, 1999 List Price(USD): $19.95 |
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Title: 101 Ways to Boost Your Web Traffic: Internet Promotion Made Easier, 2nd Edition by Thomas Wong ISBN: 0963834967 Publisher: Intesync Pub. Date: 15 January, 2002 List Price(USD): $24.95 |
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Title: Permission-Based E-Mail Marketing That Works! by Kim Macpherson ISBN: 0793142954 Publisher: Dearborn Trade Publishing Pub. Date: March, 2001 List Price(USD): $24.95 |
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Title: Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement by Robin Nobles, Susan O'Neil ISBN: 1580623697 Publisher: Adams Media Corporation Pub. Date: September, 2000 List Price(USD): $19.95 |
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