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Title: Getting Started in Personal and Executive Coaching : How to Create a Thriving Coaching Practice by Stephen G. Fairley, Chris E. Stout ISBN: 0-471-42624-5 Publisher: John Wiley & Sons Pub. Date: 21 November, 2003 Format: Paperback Volumes: 1 List Price(USD): $24.95 |
Average Customer Rating: 4.73 (11 reviews)
Rating: 5
Summary: The ultimate guidebook for those interested in coaching
Comment: So you want to start a new business enterprise as a personal or executive coach? Reading a copy of "Getting Started in Personal and Executive Coaching" is the place you will want to start. This is not just another book on the joys of coaching, but has real life information that you should know before making the commitment. The authors have provided some cold, hard facts about executive coaching including how long it typically takes to get started, how much the average person earns after one year in the business, typical problems getting clients and referrals and what to do about it. The book is a business analysis of the industry from beginning to end. It includes such important information as what you need to know to get started, what you need to know to succeed, how to market, how to segment your market, how to target that segment, financing your business, Internet marketing, using E-zines, and using web sites. Fairly and Stout even include seven secrets of highly successful coaches. This is a complete road map of what to realistically expect, how to get to your goal, and all the steps along the way. If you are interested in becoming a personal or executive coach it is a highly recommended book and the best I've come across to date.
Rating: 5
Summary: This book is hot! The "must have" guide for ALL coaches.
Comment: Stephen Fairley and Chris Stout collaborated to create the coach's "must have" guide to getting started. Even for established coaches it's more than simply a refresher - it provides a benchmark to go "from good to great" for a coaching business. There's no doubt that coaching is serious business: Stephen and Chris show coaches how to treat their business with respect. Their approach isn't based on theory: they surveyed 300 successful coaches, then distilled the results into an easy to read (and follow) book. As one of the coaches interviewed by Stephen, I waited in anticipation to read their book. One word suffices to describe it - Outstanding!
Wondering about the different types of coaching, including the challenges each client group faces and how to market to them? This information is here. Strategies, tips, powerful questions, checklists, tools: there're all here just waiting for you to implement. In a step-by-step fashion they discuss how to sidestep the pitfalls and mistakes that most beginners face. They also outline the best practices for building a successful practice including establishing a target niche, fee setting, set-up costs, revenue forecasting, and marketing. The last chapter, "Seven Secrets of Highly Successful Coaches" provides the insider's peek at the strategies used in the most successful coaching practices. I found lots of new ideas that I'm going to implement in my own business. Coaches who are serious about the success of their coaching practice will read this book more than once and keep it as a ready reference. As Stephen says in closing, "Here's to your never ending success.
Rating: 2
Summary: Personal or Business Coaching- Not about Executives
Comment: If you are interested in possibly starting a coaching business but are not a professional executive coach, this book may be helpful for you. Most of the emphasis is on what you want verses what your clients may need from you. Although the title is about personal and "Executive Coaching", everything inside the book is about "Business Coaching" and is referred to as such. When it comes to executive coaching, you can't start such a practice just because it interests you and you have some basic skills dealing with people and know something about business. Executive coaching requires significant background in organizational management and leadership, organization development, psychology, and high-level skills in coaching and consulting at the executive level.
For more information about professional standards for executive coaching I recommend downloading the free Handbook of Executive Coaching at the website: www.executivecoachingforum.com
You will also find all free information and tools for the executive coach, executive, and HR professionals.
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Title: Get Clients Now!: A 28-Day Marketing Program for Professionals and Consultants by C. J. Hayden ISBN: 0814479928 Publisher: AMACOM Pub. Date: February, 1999 List Price(USD): $19.95 |
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Title: The Life Coaching Handbook by Curly Martin ISBN: 1899836713 Publisher: Crown House Publishing Pub. Date: November, 2001 List Price(USD): $24.95 |
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Title: Four Steps To Building A Profitable Coaching Practice : A Complete Marketing Resource Guide for Coaches by Deborah Brown-Volkman ISBN: 0595296602 Publisher: iUniverse, Inc. Pub. Date: 30 October, 2003 List Price(USD): $15.95 |
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Title: Co-Active Coaching: New Skills for Coaching People Toward Success in Work and Life by Laura Whitworth, Henry House, Phil Sandahl, Henry Kimsey-House ISBN: 0891061231 Publisher: Davies-Black Pub Pub. Date: December, 1998 List Price(USD): $39.95 |
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Title: Coach Anyone About Anything: How to Help People Succeed in Business and Life by Germaine Porche, Jed Niederer ISBN: 1569120501 Publisher: Wharton Publishing Inc. Pub. Date: 05 September, 2001 List Price(USD): $16.95 |
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