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Title: The Complete Guide to Special Event Management : Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour by Ernst & Young LLP, Dwight W. Catherwood, Richard L. Van Kirk ISBN: 0-471-54908-8 Publisher: John Wiley & Sons Pub. Date: May, 1992 Format: Hardcover Volumes: 1 List Price(USD): $39.95 |
Average Customer Rating: 3 (4 reviews)
Rating: 4
Summary: Excellent For The Novice Special Event Manager
Comment: I was actually looking for a book about the organising of events with small groups of clients, up to 10 and at most 20 people. This was not what I was looking for....However it instilled a lot of new ideas in my crainium that I was able to carry over into my daily line of work when organising presentations to clients and events with clients.
This book was definately written for the novice special event manager in mind. It deals mainly with the staging of large events such as concerts, olympics, and charity events. They introduce the main stages of special events, problems that can occur, risk involved in taking on a special event, making sure you do your demographics homework to estimate the success of the event, chosing the venue, using television and radio for publicity to increase visitation, making a profit, security before, during after the event, the finale, closing down the event.
Even if you are organising events for a small number of participants, I highly recommend reading this book.
Rating: 4
Summary: Good Refrence
Comment: Contains short passages about each facet of event managment. Book is targeted at readers planning large-scale (50,000+ people) events, but much of it is applicable to all types of events. Not a great read, and definitely not the only book to own on event mgmt and marketing, but nontheless it serves as an excellent refrence for specific topics and questions, especially for beginners.
Rating: 2
Summary: This book is a simple introductory text on event management.
Comment: This book is a simple introductory text on event management and will be of little use to those with any amount of experience in the field. At best, it will help the experienced manager refine their checklists. I expected much more from consultants of Ernst & Young.
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Title: Special Events : Twenty-First Century Global Event Management by Joe Goldblatt ISBN: 0471396877 Publisher: John Wiley & Sons Pub. Date: 28 December, 2001 List Price(USD): $63.20 |
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Title: Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events by Judy Allen ISBN: 0471644129 Publisher: John Wiley & Sons Pub. Date: 31 March, 2000 List Price(USD): $29.95 |
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Title: Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions by Leonard H. Hoyle ISBN: 047140179X Publisher: John Wiley & Sons Pub. Date: 10 May, 2002 List Price(USD): $50.00 |
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Title: The Essential Event Planning Kit by Godfrey Harris ISBN: 0935047360 Publisher: Americas Group Pub. Date: 01 October, 2001 List Price(USD): $6.95 |
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Title: The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events by Judy Allen ISBN: 047083188X Publisher: John Wiley & Sons Pub. Date: 16 September, 2002 List Price(USD): $29.95 |
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