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Title: How to Promote, Publicize, and Advertise Your Growing Business : Getting the Word Out without Spending a Fortune by Kim Baker, Sunny Baker ISBN: 0-471-55193-7 Publisher: Wiley Pub. Date: March, 1992 Format: Paperback Volumes: 1 List Price(USD): $12.95

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Been using for years. Even in e-commerce age, it's great!
Comment: I recommend this book to everyone who is getting into marketing and anyone who is going to hire outside vendors to help them. The book explains what every businessperson should know about marketing programs and how they work (or don't).