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Title: The Marketer's Guide to Public Relations : How Today's Top Companies are Using the New PR to Gain a Competitive Edge by Thomas L. Harris ISBN: 0-471-57962-9 Publisher: John Wiley & Sons Pub. Date: January, 1993 Format: Paperback Volumes: 1 List Price(USD): $29.95 |
Average Customer Rating: 4 (2 reviews)
Rating: 4
Summary: Useful, but Woefully Outdated
Comment: Thomas Harris enjoys a well-respected reputation in the public relations industry. The Marketer's Guide to Public Relations is an excellent example of why. Relying on clear writing and numerous case histories and examples, Harris never fails to demonstrate the value of a good public relations campaign to any marketing department. Nonetheless, the work is nearly a decade old. Given the tumult of the 90s, one needs an updated edition. I found using Michael Levine's Guerrilla PR: Wired to be quite useful in that regard, covering how to use the Internet for an effective public relations campaign. Still, I hope to see a book by Harris that fully delves deep into the merging worlds of the Internet and public relations in the near future.
Rating: 4
Summary: Marketer's Guide
Comment: This book shows haw companies use strategies to wage effective PR campaigns. The real life examples show how classroom techniques translate into actuality. This book, along with Michael Levine's Guerilla PR Wired, are both must-haves for anyone entering in the world of PR.
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Title: Value-Added Public Relations: The Secret Weapon of Integrated Marketing by Thomas L. Harris, Philip Kotler ISBN: 0844234125 Publisher: McGraw-Hill Trade Pub. Date: 11 December, 1999 List Price(USD): $17.95 |
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Title: The Sponsorship Seeker's Toolkit, Second Edition by Anne-Marie Grey, Kim Skildum-Reid ISBN: 0074712217 Publisher: McGraw-Hill Pub. Date: 30 November, 2002 List Price(USD): $27.95 |
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Title: Publicity & Media Relations Checklists by David R. Yale, Anne Knudsen ISBN: 0844232181 Publisher: McGraw-Hill Trade Pub. Date: 11 January, 1995 List Price(USD): $22.95 |
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Title: The New Marketing Paradigm: Integrated Marketing Communications by Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn, Stanley L. Tannenbaum ISBN: 0844234524 Publisher: McGraw-Hill Trade Pub. Date: 11 November, 1996 List Price(USD): $19.95 |
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Title: The Handbook of Strategic Public Relations and Integrated Communications by Clarke L. Caywood ISBN: 0786311312 Publisher: McGraw-Hill Trade Pub. Date: 01 May, 1997 List Price(USD): $50.00 |
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