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Title: Ten Deadly Marketing Sins : Signs and Solutions by Philip Kotler ISBN: 0-471-65022-6 Publisher: John Wiley & Sons Pub. Date: 19 March, 2004 Format: Hardcover Volumes: 1 List Price(USD): $19.95

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Average Customer Rating: 2.25 (4 reviews)

Rating: 2
Summary: A magazine article at best
Comment: A nice summary that should have been a 5-6 page magazine article.
Not enough material to justify the price tag.

Rating: 2
Summary: No Sparkle, A Mere Retirement Sweetener
Comment: Kotler has always been a very lucid author on issues pertaining to marketing. With marketing moving into a new era, namely relationship, one-to-one he has become somewhat stale. This book contains rehashed old issues, and is merely a compilation of past theories. I get the distinct feeling this book was written to capitalise on his name, and to feather his nest before retirement. His earlier books are better.

Rating: 2
Summary: A Very Commonsensical Book From A So Called Guru
Comment: Write new Stuff, Mr. Kotler!

There is a tendency for him to reharsh old materials and package them as new ones to sell.

Buyers and readers be aware!

Nothing new or exciting aboutthe book. It is too bad for Kotler to model after the writing and book presentation styles of Al Ries and Jack Trout, authors of Positioning and the Immutable Laws of Marketing (or Branding) series.

While the book is easy to read and digest, it lacks both depth and substance.

As an Academic Scholar, Kotler should impress readers with new ideas on his own, not just doing books summary or trends reports.

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