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Title: Flying High: How JetBlue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry by James Wynbrandt ISBN: 0-471-65544-9 Publisher: John Wiley & Sons Pub. Date: 25 June, 2004 Format: Hardcover Volumes: 1 List Price(USD): $24.95 |
Average Customer Rating: 4 (4 reviews)
Rating: 5
Summary: The JetBlue Story
Comment: Very readable and highly entertaining. I haven't even flown on JetBlue, but was curious about the company's history because everyone seems to be talking about it. I was pleased to find that the book offered a combination of JetBlue's history and the CEO's own journey in the business. I really like his way of doing business and how he treats his employees and customers. Hopefully other company executives will read this and apply some of JetBlue's practices as well.
Rating: 5
Summary: Great Read
Comment: I was so excited to see this book featured in a recent issue of "Fortune" magazine, which called it an "excellent" read. JetBlue is my favorite airline, and I was happy to see a book had been written about it. This book does a great job of laying out Neeleman's business approach, which he began developing as a young man. I really enjoyed the insider look at how JetBlue was formed. This is truly an inspirational story that even non-JetBlue fans will enjoy.
Rating: 5
Summary: Entertaining Look at a Fascinating Company
Comment: I have been a huge fan of JetBlue since taking my first flight more than a year ago. I was really looking forward to reading this book, and definitetly wasn't disappointed. It was a great read from start to finish. The first part of the book talks about the airline's CEO David Neeleman, including the many business successes he had before JetBlue. It then talks about how JetBlue was started, down to how the name for the airline came up almost by accident just prior to a news conference to announce it. Even though I have read all kinds of articles on JetBlue, this book had a lot of new material I had never heard before, and the stories about Neeleman's early business ventures were really fascinating. I highly recommend this book both for big JetBlue fans like me, and anyone looking for a behind the scenes look at how to build a great company.
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Title: The Southwest Airlines Way : Using the Power of Relationships to Achieve High Performance by Jody Hoffer Gittell ISBN: 0071396837 Publisher: McGraw-Hill Pub. Date: 19 December, 2002 List Price(USD): $24.95 |
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Title: No Frills: The Truth Behind the Low Cost Revolution in the Skies by Simon Calder ISBN: 185227932X Publisher: Virgin Publishing Pub. Date: 01 June, 2002 List Price(USD): $24.95 |
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Title: Trump: How to Get Rich by Donald J. Trump, Meredith McIver ISBN: 1400063272 Publisher: Random House Pub. Date: 23 March, 2004 List Price(USD): $21.95 |
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Title: Heads Up: How to Anticipate Business Surprises and Seize Opportunities First by Kenneth G. McGee ISBN: 1591392993 Publisher: Harvard Business School Press Pub. Date: 06 April, 2004 List Price(USD): $29.95 |
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Title: The Future of Competition: Co-Creating Unique Value with Customers by C. K. Prahalad, Venkat Ramaswamy ISBN: 1578519535 Publisher: Harvard Business School Press Pub. Date: 18 February, 2004 List Price(USD): $29.95 |
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