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The Business Marketing Course: Managing in Complex Networks

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Title: The Business Marketing Course: Managing in Complex Networks
by David Ford, Pierre Berthon, Stephen J. Brown, Lars-Erik Gadde, Håkan Håkansson, Peter Naudé, Thomas Ritter, Ivan Snehota
ISBN: 0-471-87722-0
Publisher: John Wiley & Sons
Pub. Date: 12 November, 2001
Format: Paperback
Volumes: 1
List Price(USD): $50.00
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