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Title: Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value by Peter Doyle ISBN: 0-471-87727-1 Publisher: John Wiley & Sons Pub. Date: 01 December, 2000 Format: Hardcover Volumes: 1 List Price(USD): $39.95 |
Average Customer Rating: 4 (2 reviews)
Rating: 4
Summary: Interesting, but where's the "revolution"?
Comment: As a recent MBA, I found the book a nice refresher in business strategy and how marketing can/should fit into that. However, I was disappointed not to find the "revolutionary" part that Kotler's review led me to expect. It might be because my MBA and related marketing studies are recent that the concepts didn't strike me as particularly revolutionary. I also admit to limited knowledge of marketing as it is practiced in the real world. Perhaps this book is best for longtime marketing practitioners and MBAs who've been out of school a while. Still, it was a good read and easy to get through.
Rating: 4
Summary: Value-based marketing
Comment: I like this book because it sucessfully integrate marketing and management as a whole. It is very practical in the step-by-step structure, where it shows how to work with the development of strategies that are aiming at both the growth of the company and the shareholder value. As a marketing student I strongly recommend it.
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Title: Value-Based Marketing for Bottom-Line success : 5 Steps to Creating Customer Value by J. Nicholas DeBonis, Eric W. Balinski, Philip Allen ISBN: 007139656X Publisher: McGraw-Hill Trade Pub. Date: 12 December, 2002 List Price(USD): $39.95 |
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Title: Marketing and the Bottom Line by Tim Ambler ISBN: 0273642480 Publisher: Financial Times Prentice Hall Pub. Date: 27 September, 2000 List Price(USD): $29.00 |
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Title: The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition) by Thomas T. Nagle, Reed K. Holden, Reed Holden ISBN: 013026248X Publisher: Prentice Hall Pub. Date: 15 January, 2002 List Price(USD): $65.00 |
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Title: Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability by James D. Lenskold ISBN: 0071413634 Publisher: McGraw-Hill Trade Pub. Date: 16 July, 2003 List Price(USD): $39.95 |
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Title: Marketing Management and Strategy by Peter Doyle ISBN: 0273651501 Publisher: Financal Times Management Pub. Date: January, 2002 List Price(USD): $67.50 |
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