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Title: Scenarios: The Art of Strategic Conversation by Kees van der Heijden ISBN: 0-471-96639-8 Publisher: John Wiley & Sons Pub. Date: 24 October, 1996 Format: Hardcover Volumes: 1 List Price(USD): $39.95 |
Average Customer Rating: 4.67 (6 reviews)
Rating: 3
Summary: Great content but writing style makes for hard reading
Comment: Frankly I'm surprised at all the glowing reports without someone mentioning that this isn't the easiest book to read. Not that the language is difficult. Rather the sentences are long and often unclear, and there are too many reference to past and future chapters.
I'd suggest reading a few paragraphs before purchasing the book. You might find that this book is not for you -- it didn't do anything for me. I gave up half way through the book, maybe there was more value in the second half.
Rating: 5
Summary: Read this book and survive!
Comment: A marvelous book which could be subtitled "What to do before the market projections you are guiding your company with go plop!". Van Der Heijden has done an excellent job dissecting the approaches used to establish a deeper more robust strategy based on continuously developing (and refining) a "model" of the forces underpinning your market. Very practical, potentially pivotal, highly recommended.
Rating: 5
Summary: Strategic Processes MasterGuide
Comment: Aimed at business strategists or consultants, this book provides many deep, usable tools, and approaches assisting the development of more robust projects and organizations across a range of futures.
The well referenced attractive chapters span:
++ The context- history in Shell, and three paradigms (rationalist/ evolutionist, and processualist).
++ The principles of scenario planning- the business idea, uncertainty, scenarios, and scenarios planning in organizations.
++ The practice of scenario planning- practitioner's art, articulating the business idea, competitive positioning, scenario development, and option planning.
++ Institutionalizing scenario planning- the management of change, planning processes, and guiding the strategic conversation.
Strengths include: the credibility and rigor of content (the author has 35 years experience in this field!); the attractive style and presentation; the sets of checklist & guidance for those embarking on scenario planning exercises; and extremely relevant tools for senior managers (and whole organizations) to avoid "analysis-paralysis" number-crunching or Las Vegas gambling on guesswork and charisma. The main weakness (to this reviewer) was a need for more case studies, and perhaps more occasional humor/lightheartedness.
Overall, a great text which goes very well with the high quality Gill Ringland's "Scenario Planning- Managing for the Future" (Wiley, 1998, ISBN 047197790X).
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Title: The Art of the Long View: Planning for the Future in an Uncertain World by Peter Schwartz ISBN: 0385267320 Publisher: Currency Pub. Date: 15 April, 1996 List Price(USD): $17.95 |
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Title: The Sixth Sense: Accelerating Organisational Learning with Scenarios by Kees van der Heijden, Ron Bradfield, George Burt, George Cairns, George Wright ISBN: 0470844914 Publisher: John Wiley & Sons Pub. Date: 12 September, 2002 List Price(USD): $29.95 |
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Title: Learning from the Future : Competitive Foresight Scenarios by Liam Fahey, Robert M. Randall ISBN: 0471303526 Publisher: John Wiley & Sons Pub. Date: October, 1997 List Price(USD): $40.00 |
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Title:Grasping the Future : Comparing Scenario Planning to other Forecasting Techniques by ManyWorlds ASIN: B00005R4KS Publisher: ManyWorlds, Inc. Pub. Date: 25 May, 2002 List Price(USD): $4.95 Comparison N/A, buy it from Amazon for $4.95 |
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Title: Scenario Planning : Managing for the Future by Gill Ringland ISBN: 047197790X Publisher: John Wiley & Sons Pub. Date: 28 January, 1998 List Price(USD): $39.95 |
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