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Title: Creative Advertising: Ideas and Techniques from the World's Best Campaigns by Mario Pricken, Thames, Hudson ISBN: 0-500-28476-8 Publisher: Thames & Hudson Pub. Date: May, 2004 Format: Paperback Volumes: 1 List Price(USD): $39.95

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Average Customer Rating: 5 (5 reviews)

Rating: 5
Summary: Glamourous to Look at --- A Pleasure to Read
Comment: This is a handsome book and one you'll want to display for visitors and others you want to impress. Oh, come on. You do want to impress people don't you?

But more importantly, this will be a book that you will refer to often when you need a concept, an idea.

If you are in advertising as a copywriter or artist or in most any capacity, this book will benefit you greatly. Oh you can read it in one or two days. But you will need it handy often. If you are like me, each new project brings a blank slate which must be filled. If you are lucky, you have gobs of ideas. But if you're like most of us, you'll draw a blank. This book will help when faced with that awful blank.

If you are in advertising and depend on your ideas or the ideas of a team, buy this book. You won't be sorry.

Susanna K. Hutcheson
Creative Director
Powerwriting.com LLC

Rating: 5
Summary: The Un-Textbook for Aspiring Creatives
Comment: For any of you preparing for careers as art directors or copywriters, this is a great resource. It's about application. It's about showcasing great work AND revealing the thinking strategies behind it. Kudos to Pricken for going this extra mile and helping to demystify the process. I plan to require the new paperback edition in the portfolio classes I teach.

Rating: 5
Summary: Save your job
Comment: You need to come up with a killer concept tommorow. Or you might loose your job. And become an advertising outcast. You'll forever be known as the guy with stale ad ideas. You can never set foot in a decent agency again. OMG! Then someone told you about this book. You read it. You save your job.

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