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Title: The Unpublished David Ogilvy by Joel Raphaelson, David Ogilvy ISBN: 0-517-56609-5 Publisher: Crown Publishing Group (NY) Pub. Date: 01 September, 1987 Format: Hardcover Volumes: 1 List Price(USD): $15.00

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: DO it, the DO way
Comment: There are creative people in advertising who think and then create great campaigns. And then there is a rare breed of geniuses for whom creativity is not a professional onus; it's a way of life. David Ogilvy belongs to this breed. "The Unpublished David Ogilvy" proves this beyond doubt. Whether it's a one-liner memo or a long speech, there's always something immensely revolutionary, and immenesely simple, in DO's writings. Thanks a zillion, Joel.

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