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Title: The Adaptive Decision Maker by John W. Payne, James R. Bettman, Eric J. Johnson ISBN: 0-521-42526-3 Publisher: Cambridge University Press Pub. Date: 01 July, 1993 Format: Paperback Volumes: 1 List Price(USD): $28.00 |
Average Customer Rating: 5 (1 review)
Rating: 5
Summary: An excellent insight on adaptive behavior
Comment: A book worth reading to develop an insight on the principles that guide consumer information processing and selection of relevant decision strategies in various choice environments. The framework that is presented here is both intuitively appealing and useful in guiding marketing thought and practice. The book itself is written to appeal to multiple classes of readers, i.e., general interest readers, academics, and practicing professionals. The underlying notions of consumer decision making based on adaptive behavior; and information processing based on "bounded rationality" are presented within a well-researched framework. The book is developed to provide useful insights on decision behavior emerging from various disciplinary orientations like, the behavioral sciences, cognitive psychology, consumer studies, and marketing among others. The framework proposed is well applied in everyday decision situations that pertain to businesses and consumers. The authors themselves are renowned researchers in their fields and therefore provide invaluable insight on adaptive consumer behavior and the limitations of human information processing.
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Title: Simple Heuristics That Make Us Smart by Gerd Gigerenzer, Peter M. Todd, ABC Research Group ISBN: 0195143817 Publisher: Oxford University Press Pub. Date: September, 2000 List Price(USD): $29.50 |
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Title: Bounded Rationality: The Adaptive Toolbox by Gerd Gigerenzer, R. Selten ISBN: 0262571641 Publisher: MIT Press Pub. Date: 07 August, 2002 List Price(USD): $26.00 |
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Title: Heuristics and Biases: The Psychology of Intuitive Judgement by Thomas Gilovich, Dale Griffin, Daniel Kahneman, Dale W. Griffin ISBN: 0521796792 Publisher: Cambridge University Press Pub. Date: 01 June, 2002 List Price(USD): $40.00 |
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Title: Judgment and Decision Making: An Interdisciplinary Reader (Cambridge Series on Judgment and Decision Making) by Terry Connolly, Hal R. Arkes, Kenneth R. Hammond ISBN: 0521626021 Publisher: Cambridge University Press Pub. Date: 01 December, 1999 List Price(USD): $45.00 |
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Title: Rational Choice in an Uncertain World: The Psychology of Judgement and Decision Making by Reid Hastie, Robyn M. Dawes ISBN: 076192275X Publisher: Sage Publications Pub. Date: 15 June, 2001 List Price(USD): $53.95 |
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