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Title: An Introduction to Statistical Methods and Data Analysis by Lyman Ott, Michael T. Longnecker, R. Lyman Ott ISBN: 0-534-25122-6 Publisher: Brooks Cole Pub. Date: 20 December, 2000 Format: Hardcover Volumes: 1 List Price(USD): $106.95

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: *Excellent* stats book for behavioral researchers
Comment: We used this as our primary textbook in a graduate psychology / consumer behavior research methods / data analyis class, and I found it to be an invaluable aid in statistical analysis. From simple measures such as z-scores, t-tests & f-tests, and chi-squares, to more in depth methods such as GLM, ANOVA, and regression, this book is clear and concise. While it can be slightly cursory at times as to the theoretical underpinnings underneath the data analysis methods being used, it is a very helpful book in understanding how to actually make the methods work, and more importantly, knowing which method to apply in which situation.

Untill Prof. Lattin releases his statistical analysis book for behavioral students, Ott's book is the #1 stat resource on my bookshelf.

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