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Title: Broadcast/Cable Programming: Strategies and Practices by Susan Tyler Eastman, Douglas A. Ferguson ISBN: 0-534-50744-1 Publisher: Wadsworth Publishing Company Pub. Date: 07 October, 1996 Format: Hardcover Volumes: 1 List Price(USD): $80.95

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: Very Informative!
Comment: This textbook provides a thorough overview of the field of broadcast/cable programming. Industry terms are clearly defined and incorporated into the description of the various topics covered. The book is divided into easily identifiable cataegories, which assists in digesting the material.

It's appropriate that a book of this nature start with a discussion of the central theme, in this case programming. That is done quite well in the first chapter. The constraints unique to the broadcasting industry are at the core of the industry and are addressed in that manner.

Audience research is essential to professional program executives doing their work well. That's the topic of the second chapter. Again, industry terminology is explained.

Numerous broadcast experts had their insight to the various issues throughout the book. There is a diversity of perspectives presented. Various organizational structures are included. Radio, television, cable, national, local, and non-profit are all part of the mix. This book is an excellent overview for readers seeking to be introduced to the subject matter.

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