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Title: Magical Marketing : 19 Marketing Secrets to Turbo-charge Your Business within the Next 7 Days. by Andrew Lock ISBN: 0-595-30942-9 Publisher: iUniverse, Inc. Pub. Date: 22 February, 2004 Format: Paperback Volumes: 1 List Price(USD): $12.95

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Average Customer Rating: 5 (2 reviews)

Rating: 5
Summary: Techniques that Work for promoting services & products
Comment: The thing I really liked about this book is that it does not focus exclusively with marketing physical products. Yes, plenty of space is devoted to that aspect of marketing but in every chapter there are also some great ideas and specific guidance on marketing Services, including insurance sales, travel agents, photographers and hairdressing salons to name but a few. The book held my interest throughout and I found it very helpful in my line of work, which is an independent mortgage broker.

Rating: 5
Summary: Extremely helpful for the small business owner
Comment: I recently set up my own business and the concept behind this book intrigued me - that is applying the marketing techniques of large businesses to small businesses. Most of the other books I looked at seemed to over complicate the subject of marketing. Mr Lock does a great job in making a complex subject easy to follow, with some great advice on how any small business can make more sales. I particularly liked the layout of the book, with its short, manageable sections. A few of the ideas that were presented were familiar to me, but most of the suggestions were ones I had not come across before. I definitely give the book a thumbs up!