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Title: Consumer Behavior by Wayne D. Hoyer, Deborah J. MacInnis ISBN: 0-618-26482-5 Publisher: Houghton Mifflin Co Pub. Date: 02 December, 2003 Format: Hardcover Volumes: 1 List Price(USD): $124.36 |
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Title: Marketing Research, 7th Edition by David A. Aaker, V. Kumar, George S. Day, David Aaker, George Day ISBN: 0471363405 Publisher: Wiley Text Books Pub. Date: 21 July, 2000 List Price(USD): $109.95 |
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Title: MP IMC: Using Advertising and Promotion to Build Brands with PowerWeb by Tom Duncan ISBN: 0072501073 Publisher: McGraw-Hill/Irwin Pub. Date: 24 September, 2001 List Price(USD): $131.35 |
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Title: Strategic Brand Management, Second Edition by Kevin Lane Keller ISBN: 0130411507 Publisher: Prentice Hall Pub. Date: 03 September, 2002 List Price(USD): $124.00 |
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Title: Influence: Science and Practice (4th Edition) by Robert B. Cialdini ISBN: 0321011473 Publisher: Pearson Allyn & Bacon Pub. Date: 29 June, 2000 List Price(USD): $21.99 |
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Title: Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb by George E. Belch, Michael A. Belch, George Belch, Michael Belch ISBN: 0072866144 Publisher: McGraw-Hill/Irwin Pub. Date: 23 April, 2003 List Price(USD): $131.35 |
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