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Title: Contemporary Strategy Analysis: Concepts, Techniques, Applications by Robert M. Grant ISBN: 0-631-23136-6 Publisher: Blackwell Publishers Pub. Date: January, 2002 Format: Paperback Volumes: 1 List Price(USD): $66.95 |
Average Customer Rating: 4.5 (12 reviews)
Rating: 4
Summary: Real World Reference
Comment: Although reviewed most often here as a course text, I have purchased and used this book as a reference source for real world e-business strategy consulting. Having one source detail multiple approaches and the strengths and weaknesses of each is a tremendous benefit when trying to determine a point of view and presentation style for a client. I definitely wouldn't want to read the book cover to cover, nor would I allow a client to see me with it, but it more than serves its purpose as a reference.
Rating: 5
Summary: Review from UC, Riverside, BSAD184 student
Comment: This book was used as our main textbook for Business 184 class taught by Dr. P.Skilton. As an actual user of this book, I believe that the details this book provided are unique in the way that they offer good understanding on what business strategy is about. The book answers the ultimate question, "What is strategy?" by distinguishing strategy from plans and tactics. Additionally, it provides insights to different types of strategies, advantages/disadvantages of each, and actual cases of usage. However, this is not to say that the book is without shortcomings, it creates some confusion in a few tables (and I still believe it's in Ch.2...for those of you doing projects for Dr.Skilton's class, watch out cuz that's one thing he is gonna ask you to do for SURE!). Yet, I believe the real merit in this book could only be discovered through reading the book. >_<
Rating: 5
Summary: Great Business Tool
Comment: I got this book as part of my MBA studies in the UK. The whole course on Strategy leverages this book as a reader throughout and it is truly a wonderful collection tools, techniques and models for the student and business manager alike.
A must have for people involved in defining and setting strategy
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Title: Cases in Contemporary Strategy Analysis by Robert M. Grant, Ken E. Neupert, Kent E. Neupert, Patrick N. Malcolmson ISBN: 1405111801 Publisher: Blackwell Publishers Pub. Date: August, 2003 List Price(USD): $44.95 |
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Title: Marketing Management by Philip Kotler ISBN: 0130336297 Publisher: Prentice Hall Pub. Date: May, 2002 List Price(USD): $130.00 |
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Title: The Management of Strategy in the Marketplace by Ernest R. Cadotte, Harry J. Bruce ISBN: 0324175752 Publisher: South-Western College Pub Pub. Date: January, 2003 List Price(USD): $78.95 |
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Title: Managers and The Legal Environment: Strategies for the 21st Century by Constance E. Bagley ISBN: 0324061870 Publisher: South-Western College Pub Pub. Date: 27 July, 2001 List Price(USD): $118.95 |
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Title: Multinational Business Finance, 10th Edition by David K. Eiteman, Arthur I. Stonehill, Michael H. Moffett ISBN: 0201785676 Publisher: Pearson Addison Wesley Pub. Date: 21 July, 2003 List Price(USD): $123.00 |
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