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Title: Shaping Strategic Planning: Frogs, Dragons, Bees, and Turkey Tails by J. William Pfeiffer, Leonard David Goodstein, University Associates ISBN: 0-673-38478-0 Publisher: Scott Foresman Trade Pub. Date: January, 1989 Format: Hardcover Volumes: 1 List Price(USD): $31.00

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: Of Businesses & Boiled Frogs
Comment: Because frogs are cold-blooded, they adapt to almost any temperature. For example, when put in a pot of cold H20 on a stove & slowly turning the burner up to increase the H20 heat, the frog never jumps out. Instead they slowly boil to death. Even though 'Shaping Strategic Planning' was written & published over 10 years ago, the content is still relevant today. Rapid business change was occurring in 1989, & it continues to occur in 2000. In order to avoid becoming boiled frogs, today's businesses require planning systems to shape their future as opposed to simply adapt to it. This book provides strategic planning models & insights for success. Using corporate examples, flowcharts, and entertaining graphics, the authors explore essential strategic planning elements including innovation, leadership, environmental scanning, contingency planning as well as SWOT & gap analyses. 'Shaping Strategic Planning' offers tools to effectively deal with today's business environment in which the only constant is change. Utilizing the suggested planning framework will enable organizations to choose a future direction & create a working plan to begin the journey to reach that destination.