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Title: Karma Cola: Marketing the Mystic East (Vintage International) by Gita Mehta ISBN: 0-679-75433-4 Publisher: Vintage Books USA Pub. Date: 01 July, 1994 Format: Paperback Volumes: 1 List Price(USD): $12.00 |
Average Customer Rating: 3.44 (18 reviews)
Rating: 4
Summary: Karma Cola maintains its fizz...
Comment: I've come to this book a little late in its publishing history, and though the story is dated in terms of the mass of seekers who descended on India in the 60's and 70's westerners still seek the "wisdom of the east," and this Karma Cola has not lost its fizz. This is an angry, critical, sarcastic look at the rage for inner peace that has driven many seekers to psychiatric care, and many gurus to the bank. It's also a book filled with sadness as Gita Mehta both castigates and mourns - for her country's spiritual traditions stacked into the supermarket of the latest craze; and for the naive who believe hard won self-knowledge can be had with the touch of a teacher's hand - or a certain less visible appendage. It's finally true that if you can't find peace and love at home you probably won't find it in India either. Besides, six thousand years of spiritual and cultural history just shouldn't be toyed with.
Rating: 5
Summary: Amazing
Comment: Ms. Mehta is undoubtedly the best Indian author alive!
I dothink the person who wrote the two sentence review probably does not know the meaning of 'trash'. 'Trash' is the heaps and heaps of books that get published every year in the US and somehow make it to the NY Times best seller list just beacuse Oprah thinks it is a good book or because it can be made into a tv movie.
This book is a classic. Her use of the language is extra-ordinary. She touches on the most 'Indian' of values with a great sense of humor and almost trivialises them. She makes you really think about issues that matter and drove(still drive) thousands of Westerners to India. She has also done a great job of contrasting the Eastern and Western view of life, death and everything spiritual.
Rating: 3
Summary: Amusing but not Moving
Comment: I bought this book while traveling in India. Mehta offers well-written vignettes in which Western hippies make fools of themselves in "mystic" India. Several of these vignettes are genuinely, laugh-out-loud funny.
Beyond this "culture clash" humor, the book makes no deep statements on the interrelationship of Eastern and Western cultures. Perhaps her criticisms were more relevant when a glut of hippies saturated India in the 60s and 70s, but the glut has dried up. In fact, perhaps if more Americans did travel to other nations, including India, and showed a genuine appreciation for other cultures and belief systems, we would all be better off.
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Title: Snakes and Ladders: Glimpses of Modern India by Gita Mehta ISBN: 0385491697 Publisher: Anchor Books/Doubleday Pub. Date: 01 May, 1998 List Price(USD): $13.00 |
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Title: Raj: A Novel by Gita Mehta ISBN: 0449905667 Publisher: Ballantine Books Pub. Date: 01 March, 1991 List Price(USD): $15.95 |
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Title: A River Sutra by GITA MEHTA ISBN: 0679752471 Publisher: Vintage Pub. Date: 28 June, 1994 List Price(USD): $13.00 |
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Title: The Age of Kali: Indian Travels and Encounters by William Dalrymple ISBN: 1864501723 Publisher: Lonely Planet Publications Pub. Date: 01 April, 2000 List Price(USD): $14.95 |
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Title: City of Djinns: A Year in Delhi by William Dalrymple, Olivia Fraser ISBN: 0142001007 Publisher: Penguin Books Pub. Date: 25 March, 2003 List Price(USD): $15.00 |
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