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The Pursuit of Wow!

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Title: The Pursuit of Wow!
by Tom Peters
ISBN: 0-679-75555-1
Publisher: Vintage
Pub. Date: 22 November, 1994
Format: Paperback
Volumes: 1
List Price(USD): $15.00
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Average Customer Rating: 4.06 (18 reviews)

Customer Reviews

Rating: 5
Summary: Peters & WOW
Comment: The Pursuit of WOW should be almost like a bible for conformists wanting to re-engineer their thinking and approach to global business. People are often fearful of not knowing how to. With Peters' insight to how fear can be overcome, more entrepreneurs, and developers should be coming in for a new dotcom renaissance, when applied generously. Open your hearts and jump into the oceans of Life.

Rating: 3
Summary: Creative and Chaotic, But Possibly Disastrous
Comment: Tom Peters is a management prophet with a lot of fascinating ideas. This book is a collection of his thoughts where you'll see a strong emphasis on destroying superfluous hierarchies and worn-out practices. That's the Peters message and it's worthwhile. However, he has an annoying tendency to insist on his own authority that businesses make radical changes lest they perish. In many cases, I wonder why. Peters has no apparent respect for the point of view that tradition represents collected wisdom about things that have worked and may well keep working.

What really ruined the book for me, though, was a panel discussion on diversity in which Peters attributes his own success to being a white male Protestant born in 1942. That kind of racial reductionism is horse-puckey and contradicts his emphasis on self-determination and constant renewal.

I still give the book three stars for entertainment value, a smart format, and general provocation.

Rating: 2
Summary: the amble after the ordinary
Comment: This is the abridged version of the review

If 'apple pie' and a business version of 'words to live by from mother', is up your alley, then Tom Peters The Pursuit of WOW!, is the soft cover management book for you!!! Peter's book is an amalgamation of 'everything you were ever taught' and that has slipped your mind, on how to do good business. Primarily aimed at management and entrepreneurs there is a little something for everyone, broken into 210 sections, which are sorted into 13 categories, Peters for the most part, has an informal narrative style that utilises case studies, interviews, personal experience, examples and photographs that are consumer friendly. The end result is that WOW! can be opened at any page or read from beginning to end (although I wouldn't recommend it all in one sitting).

Entrepreneurs' Dream
Another chapter, another group, this time Peters brings together a group of 11 entrepreneurs for "a free-for-all discussion on the perils and joys of starting your own business". The distinct feeling of 'one- up-man-ship' starts to leave a nauseous roiling in the gut, and even Peters himself states "pick your metaphor". Little to no structure is present, while ideas from passion and creativity to staleness and demotion are wildly bounced around.

Attaining Perpetual Adolescence
Peters uses chapter 12 to espouse the value of the 'big concepts' that make a difference (in his humble opinion) to the success of an entrepreneur/manager. Iconoclastic, Inquisitive, Audacious, Crazy, Passionate, Advanced immaturity and Self-improvement, to mention just a few. The problem is, without application, they are just words and words that are hard to spell at that. One gets the distinct impression that he has put the most popular jargon and buzzwords of the moment into a hat and written a sentence on the resulting selection. Hype? Definitely. Practical application? Dicey at best.


In summation, one can't help but be left with the feeling that Peters was beginning to run out of things to write, the format of the chapters became shorter as the book progressed, furthermore the input from him lessened and had less 'wow' the more you read. The knowledge that Peters imparts for most is known, but through laziness, busyness or lack of practicality is not used. Overall the book was generally entertaining, with a sprinkle of enlightenment, and worth a read (if you can get it from the library). Ultimately, the pursuit of 'WOW!' was more like an 'amble after ordinary'.

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