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Title: What Kids Buy and Why: The Psychology of Marketing to Kids by Daniel S. Acuff, Robert H. Reiher PhD ISBN: 0-684-83448-0 Publisher: Free Press Pub. Date: 01 November, 1997 Format: Hardcover Volumes: 1 List Price(USD): $30.00 |
Average Customer Rating: 4.14 (7 reviews)
Rating: 5
Summary: Just what I was looking for
Comment: I've been on a quest to figure out of the optimal youth age breaks based on cognitive abilities, and this book gave me exactly what I was looking for. I was fascinated by the content on both a professional and personal level...I would love to see the authors update the book with some more current product examples (it was published in 1997) and to see what further impact the growth of Internet usage since 1997 has had on the market.
Rating: 5
Summary: Excellent book (even for software developers)!
Comment: I finished this book last night without regrets. It lit up many ideas that could be realized into revenue generating opportunities. Although the book doesn't encourage the sales of 'disempowering' products, services and programs for 0-19 year kids, it does give you insights as to why kids love 'bad' stuff too. I would have wanted more info on the 16-19 year olds though. But the author did state that these 'kids' consider themselves as adults and recommended marketing to adult books. Perhaps, the books The $100 Billion Allowance and Wise Up to Teens would help expand on what this book already taught me.
Rating: 4
Summary: refreshing responsibility
Comment: Although this book approaches the child marketing area from a unique view (developmentally), what I found refreshing was the attention to responsible marketing according to children's ages (chpt. 2!
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Title: Creating Ever-Cool: A Marketer's Guide to a Kid's Heart by Gene Del Vecchio ISBN: 1565542568 Publisher: Pelican Publishing Company Pub. Date: 01 September, 1997 List Price(USD): $22.00 |
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Title: BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands by Martin Lindstrom, Patricia B. Seybold ISBN: 0749438673 Publisher: Kogan Page Pub. Date: 01 March, 2003 List Price(USD): $39.95 |
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Title: Kids As Customers: A Handbook of Marketing to Children by James U. McNeal ISBN: 0669276278 Publisher: Lexington Books Pub. Date: 01 July, 1992 List Price(USD): $39.95 |
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Title: kidfluence : The Marketer's Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens by Anne Sutherland, Beth Thompson ISBN: 0071416226 Publisher: McGraw-Hill Companies Pub. Date: 21 July, 2003 List Price(USD): $29.95 |
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Title: The Kids Market: Myths and Realities by James U. McNeal ISBN: 0967143918 Publisher: Paramount Market Publishing Pub. Date: 01 June, 1999 List Price(USD): $54.95 |
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