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Title: The Marketing of Nations: A Strategic Approach to Building National Wealth by Philip Kotler, Somkid Jatusripitak, Suvit Maesincee, Somkid Jatusripitak, Suvit Maesincee ISBN: 068483488X Publisher: Free Press Pub. Date: August, 1997 Format: Hardcover Volumes: 1 List Price(USD): $40.00

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Average Customer Rating: 3

Rating: 3
Summary: Misleading title
Comment: This book is more about economic development and government policy than the marketing of nations. Some of the economics is quite good for a marketing guy but some of it is questionable as well. This book might still be worth reading if you already have a solid understanding of development economics. I was hoping there would be more on the promotion component of marketing.

Rating: 3
Summary: Useful but lacks innovation.
Comment: I purchased this book with great anticipation: Kotler is a giant in his field (marketing) and Free Press published Mike Porter's Competitive Advantage of Nations, which is the classic in the field of how nations develop.

The book turns out to be a good list of things to think about and I will use it from time to time from my bookshelf, but there is no teachable, integrated model for change. Its mostly a listing of other people's models for development and I was looking for a fresh perspective.

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