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COMPETITIVE STRATEGY : TECHNIQUES FOR ANALYZING INDUSTRIES AND COMPETITORS

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Title: COMPETITIVE STRATEGY : TECHNIQUES FOR ANALYZING INDUSTRIES AND COMPETITORS
by Michael E. Porter
ISBN: 0-684-84148-7
Publisher: Free Press
Pub. Date: 01 June, 1998
Format: Hardcover
Volumes: 1
List Price(USD): $37.50
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Average Customer Rating: 4.5 (28 reviews)

Customer Reviews

Rating: 5
Summary: The best ABC book about Business Strategy
Comment: This book is a classic! It's concepts will last forever...Sun Tzu would have written a very similar book, if he would have written about businesses. If you want to introduce yourself to business strategy and understand the broad picture, this is the book you must read. The book lets you understand competitive forces within an industry and the strategic steps a company can take to enhance its competitive position. It also describes the main caractheristics of nacent, mature, and declining insutries and available strategies for each case. Although it is a easy to read (but not light) and is very well structured, you must first be familiar with some economics and business administration concepts. You CAN'T talk or even have an opinion (sounds exagerating but it's true... it's the ABC, remember?) about strategy if you have not read this book. A MUST for business analyst, strategist, managers and directors... (I think this phrase appears on the book, but it's true).

I bought the spanish version, which is not very good. For spanish speakers....buy the english version if you can.

Rating: 4
Summary: Excellent reference for strategic analysis.
Comment: Competitive Strategy by Michael Porter is an excellent source for providing critical analysis for strategic planning. This book outlines Porter's Five Forces Model in a fabulous, easy to comprehend writing style. However, the one flaw to this book is that it is a little weak in the area of emerging technology. It tended to be a little more vague with its detail then the rest of the book. Overall, it is still an excellent book and I would recommend it to everyone in the business community. (Especially MBA students)

Rating: 5
Summary: A book that should be referred to over and over again.
Comment: This is one of the foundation books of the modern business education. Yes, it was written over twenty years ago and you cannot take a business course anywhere without the term "Porter's Five Forces" not at least being mentioned. But, really, this book is still completely relevant and should be on every businessperson's bookshelf, front and center.

For a concept that has so much a place in b-school discussions, you might think the book focuses on the 5-forces, but it is only a small part of the book. It outlines the Generic Competitive Strategies (again, a now well known topic), Competitor Analysis (extremely valuable), Market Signals, Competitive Moves, and so much more.

The book is in three parts, General Analytical Techniques, Generic Industry Environments, and Strategic Decisions. There is an appendix on Portfolio Techniques in Competitor Analysis, and a very useful appendix on How to Conduct an Industry Analysis.

I think a lot of times this book is not given as active a place in the pantheon as it deserves because so many books and articles are recycling a lot of what was in this book and most don't add much to the discussion. Honestly, this book is worth referring to over and over and over again. It is a tool or a weapon in your competitive war chest that needs to be kept active and in play.

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