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Title: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber, Gerber Michael E. ISBN: 0-694-51530-2 Publisher: HarperAudio Pub. Date: 01 April, 1995 Format: Audio Cassette Volumes: 2 List Price(USD): $18.95 |
Average Customer Rating: 4.08 (13 reviews)
Rating: 5
Summary: The E-Myth Book Changed My Business
Comment: Michael Gerber, unknown to me until I read this book, is now at the top of my "Read Again" list.
Gerber's approach is simple: Any business of any kind can be made "owner-friendly" by the simple adoption of the same principles used in successful franchise operations such as McDonalds, etc. In a lyric, almost poetic presentation, Gerber leads a fictitious business owner through the process of changing her pie shop from a drudge to a new dream, explaining to her why she has fallen in to the trap of the "Entrepreneurial Myth."
This is one of the finest business book I've read in a long time. It not only gives plenty of good information on how to apply its principles; it also allows the reader to get more information through The E-Myth Academy.
The new business I am starting, as well as the one I now operate, are already on firmer footing, thanks to this book.
Rating: 4
Summary: Eye-opening
Comment: He chooses an extremely corny device as a hook to get readers through his premise, but what a premise it is: Entrepreneurs spend too much working IN their business, rather than working ON their business. It's a great concept. I've recommended this book to at least 10 people, who've actually gone out and bought copies for their friends, and so on and so on. If it weren't for the hokey concept, this book would definitely qualify as a 10.
Rating: 5
Summary: A book in a million
Comment: I have never been a full-fledged business owner although I worked for one as his business fell apart. Had he had this book I might still have that job.
Gerber takes his cue from the fact that most small businesses close after less than five years. You'd think that facing these odds the world would be full of books on the reasons why and how to avoid them, but this is the first one I've seen.
As you read you'll be struck by his understanding of the people who set up business, and also by the clarity of his solution. Yes, to some degree it's an advertisment for his consulting services, but there's plenty of advice.
I feel that a local business I frequent is beginning to enter a period of decline, and I wish I knew the owner well enough to give him a copy.
Incidentally, I didn't notice any of the problems other reviewers have mentioned, and in one case the book went right over the head of of one.
I expect to re-read this book several times, and I'm looking at some of the other Gerber titles.
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