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Good to Great : Why Some Companies Make the Leap...And Others Don't

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Title: Good to Great : Why Some Companies Make the Leap...And Others Don't
by Jim Collins, Collins Jim
ISBN: 0-694-52607-X
Publisher: HarperAudio
Pub. Date: 16 October, 2001
Format: Audio Cassette
Volumes: 4
List Price(USD): $26.95
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Average Customer Rating: 4.43 (232 reviews)

Customer Reviews

Rating: 5
Summary: Leap above mediocrity.
Comment: This book is extremely well researched and offers insights that are significant in the new millenium. The book states that great leaders are low key, humble, team players who focus on results. Companies who place their efforts behind the key profitability ratio achieve better results than their mediocre competitors. I recommend this book specifically because it dispels the myth of the high profile CEO, an issue I have struggled with for many years. I agree with other reviewers that we are now in the era of Optimization (a leap above good and great) so I strongly recommend Optimal Thinking: How To Be Your Best Self to optimize mental, emotional and financial intelligence for individual and corporate optimization.

Rating: 4
Summary: Prepare for the next level
Comment: Collins and his assembled team examine companies that have existed and then developed a focused cultural meme that propelled them from surviving (in some cases profitably) to excelling. This surge is measured by the stock's appreciation relative to the overall market and specific companies that are in the same industry. Is this the most significant way to measure a company's performance? It may well be if you are attempting to do it over many years, as Collins does. Unfortunately, it precluded his examination of non-publicly traded companies.

He creates some new jargon to describe how this focused meme manifests itself in the examined companies. If learning this new parlance bores you, you will have a tough slog ahead. However there is much of value here. The methods and tools of adherence to a metric that is at the essence of the company are described in rich detail. It is possible to take this and replicate it at any size company or organization.

I won't repeat the description of the ideas in the book that some of the other reviewers have exposed. I will commend this title to those who would like to learn how to propel their organizations to a higher level.

Rating: 5
Summary: Just plain good sense!
Comment: In his latest book, Jim Collins, coauthor of "Built To
Last", explores the secrets behind consistently
successful companies he terms "great." To be
classified as "great," the company needs to have made
the leap from average to great results and sustained
it for at least fifteen years. Surprisingly few
companies meet this criteria. Collins worked with a
research team to study and discover what common
management elements long-term great companies share.
This book presents the results of this study and some
startling findings.

The first common element among the great companies is
that the CEO is a low-profile, no-nonsense individual
and he/she creates an environment of teamwork.
Supporting this approach is the standard of having
capable, motivated staff in every position in the
company. Collins terms this, "having the right people
on the bus and in the right seats." He noted the
successful CEO's made crucial changes to their staffs
as soon as they attained their positions. Only highly
motivated and capable individuals were on their team.

Once this foundation was in place, the teams met
consistently to contemplate just three criteria that
would drive the company. Collins terms this simple
strategy, "The Hedgehog Concept." The criteria are:
the company focuses on a goal in which they could be
number one in the industry, the goal is something
about which the team feels passionate, and the goal
is clear and concise. In each case study presented,
this focus brought about amazing clarity on the
operation of the business, directly leading to
success.

Collins' study specifically started with companies
that were just average before making the leap to
great. However, the principles can be applied to
multiple situations. Whether you are an entrepreneur
or working within a corporate structure, this book
provides insight in how to better reach your goals.

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