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Advertising Media: Strategy and Tactics

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Title: Advertising Media: Strategy and Tactics
by Donald W. Jugenheimer, Arnold M. Barban, Peter B. Turk
ISBN: 0-697-11791-X
Publisher: WCB/McGraw-Hill
Pub. Date: June, 1992
Format: Hardcover
Volumes: 1
List Price(USD): $80.95

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