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Title: The Art of Looking Sideways by Alan Fletcher ISBN: 0-7148-3449-1 Publisher: Phaidon Press Inc. Pub. Date: 20 August, 2001 Format: Hardcover Volumes: 1 List Price(USD): $39.95 |
Average Customer Rating: 4.54 (24 reviews)
Rating: 5
Summary: If you have a creative bone in your body, you need this.
Comment: I had never heard of this book before I saw it and no introduction is better than just getting the huge, heavy thing on your lap and looking through it. As most reviewers of this book have said, it cannot be described, but they have tried. I too can only give you an idea about this book and giving ideas is what this book is about.
One day my friend Martine said that I must see this book and dropped it into my lap, I have not yet give it back. I sat there in my comfy chair and leafed through the many, many pages reading a little here, looking a little there. After a while I realised that this book was an amazing source of information and inspiration and so I started reading from the beginning, taking notes along the way.
Todd Dominey, a new media designer, wrote, "As a designer, I felt more inspired, more aware, more energized after just a handful of pages than I can remember feeling in years of buying design and art related books." As indicated by its title, this book is meant to open your mind, to get you seeing the things you never noticed before, to give you a fresh perspective and a new way of understanding.
On the first real page of the book a quote by Montaigne reads "I quote others only the better to express myself." This book has over a thousand quotes from writers, philosophers, artists and anyone who has ever said anything thoughtful. A quote starts each of the books 72 chapters, each having a loose theme such as 'Imagination', 'Noise', 'Wit' or 'Colour'.
But this is so much more than a book of smart remarks, it is a scrapbook of a lifetime of visual awareness. Decades must have whittled by as Fletcher was collecting all these fantastic stories, jotting down memories, cutting up newspapers, photocopying books, sketching fleeting visions and remembering good jokes.
Every double spread of the book is counted as one page, and each of these 532 'pages' are thoughtfully designed by Fletcher. Every anecdote, poem and thought is uniquely arranged with the typography, colour and layout carefully balancing the illustrations, doodles and photographs of which there are around 700. It is truly mindbending how much care and effort must have gone into this book, and it is this effort which makes it such a joy to read.
Through reading "Sideways" you also get to know a little about Alan Fletcher, to understand what kind of man it takes to complete such a generous and insightful offering of information. His brain must have been mightily relieved once it had poured out all this knowledge, and not a drop has been spilt. It is now up to us to absorb as much as we can, to learn from it and enjoy it. Those with even the smallest interest in the visual or the verbal will find it impossible to not appreciate and wonder at this book. Be careful carrying it home though.
Rating: 5
Summary: The Meaning of Life
Comment: Not quite. But a 1000+ page brain dump from a graphic designer.
Browsing through the bookstore in NYC's Grand Central Station the other day, this book caught my eye. Every page I looked at had something of interest.
Broken into about 70 sections, the book covers a myriad of topics, some related to graphics, some to art, some to life, some to other things. This book is impossible to classify, except to say that there's something engaging on every page and each page leaves you with a slightly different outlook. This can be a great tool to jumpstart creativity, change perspective, alter rigid in-the-box thinking.
I'm not an artist or graphic designer, and don't know who Fletcher is (aside from the information in the book). However, he seems to have been around the corner a few times, and this is a what he found there.
Rating: 5
Summary: Wonderful!
Comment: I came across this book in the local bookstore, randomly finding it while buying a gift certificate for christmas. If you're into artistic expression in any way, buy this book. It's full of delightfully random illustrations, quotes, and wisdom. If you're not the artistic type, I'd suspect you'll find this book a bit tedious or perhaps even pointless. If, however, you are a creatively minded person who enjoys some visual delights (some of the pictures are just amazing to experience) and some mental stimulation, go for it! This would make a great book to pick up and open to anywhere, then see what you find. I've paged through a lot of it, looking at things. I'm now attempting to start from the beginning and read through it. This book is incredible. Worth owning without a doubt.
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Title: Soak Wash Rinse Spin: Tolleson Design by Steven Tolleson ISBN: 1568981988 Publisher: Princeton Architectural Press Pub. Date: 04 April, 2000 List Price(USD): $45.00 |
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Title: A Smile in the Mind by Beryl McAlhone ISBN: 0714838128 Publisher: Phaidon Press Inc. Pub. Date: 13 August, 1998 List Price(USD): $35.00 |
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Title: Make It Bigger by Paula Scher ISBN: 1568983328 Publisher: Princeton Architectural Press Pub. Date: August, 2002 List Price(USD): $45.00 |
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Title: The Elements of Typographic Style by Robert Bringhurst ISBN: 0881791326 Publisher: Hartley & Marks Publishers Pub. Date: 2002 List Price(USD): $29.95 |
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Title: Reinventing the Wheel by Jessica Helfand ISBN: 1568983387 Publisher: Princeton Architectural Press Pub. Date: July, 2002 List Price(USD): $24.95 |
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