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Title: A Smile in the Mind by David Stuart, Beryl McAlhone ISBN: 0-7148-3812-8 Publisher: Phaidon Press Pub. Date: 13 August, 1998 Format: Paperback Volumes: 1 List Price(USD): $35.00 |
Average Customer Rating: 4.36 (11 reviews)
Rating: 3
Summary: A good source of inspiration
Comment: Although I think this book is an excellent source for creative encouragement, I wonder if the book is trying too hard to quantify something as intagible as creativity. Creativity is a boundless entity that resists any kind of logical or mathematical scrutiny. However, this book seems to try exceedingly hard to pull apart such a magical force in design and break it down into its simple components. I'm not saying that this attempt is "BAD"...I'm just saying its futile. After closing the book I didn't feel as if I gained any more enlightenment about creativity then before. What I did gain was the great joy of seeing so many incredible examples of how designers have taken seemingly impossible design problems and turning them into clever solutions THAT WORK! But Again, in spite of all the analytical chapters that preceed the example pages, you still look at many of the sample works shown and ask the inevitable question of "How did they think of that?" I don't believe there is a way to study, analyze or answer that question. The best thing to do is enjoy the work and stay inspired. BTW, at the end they have interviews with some of the greats such as Paul Rand and Micheal Beirut. I think many of the readers will enjoy their insight.
Rating: 5
Summary: Desert island book
Comment: I've been doing (and reviewing) graphic design for three decades now, and this is the one book that I recommend every designer have on his or her shelf. Why? Because it not only contains some of the wittiest design from the last couple of decades, but it takes a good stab at explaining what made it witty in the first place. Interestingly, you quickly learn that what makes design witty is pretty much the same thing that makes it innovative. If you're intent on mastering the art of graphic design, or if, like Paul Rand, you just want to know what you're doing, this is your book. Personally, if I were stuck on a desert island and could only have one book, this would be it. A delight from start to finish.
Rating: 3
Summary: 3.5 stars for a worthy referencial work
Comment: this book has an awesome collection of works by hot shot designers plus the 'receipe' for their displayed idea. this adds significant amounts of life and meaning and fun into this book. however, i cite it as a reference because most of the designed works in it are frozen in the past and will most likely need a rejuvenation process before long. the only timeless part in that book is the 'wit' section. this is something a designer must have to stay afloat in a continuously steeper competition. my rating goes for this only. again, 90% of the featured designs are the now dusty images of pentagram, the partners and the like. actual design doesnt look like this anymore. if that's what you're looking for, check out books by Metadesign, or Bruce Mau.
do i advice you to get this book? if you're a designer, YES because our past is a rough draft for a better future and there's no use denying it. amateurs and computer-only freaks will not find this book helpful at all.
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Title: The Art of Looking Sideways by Alan Fletcher ISBN: 0714834491 Publisher: Phaidon Press Inc. Pub. Date: 20 August, 2001 List Price(USD): $39.95 |
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Title: The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier ISBN: 0735713308 Publisher: New Riders Publishing Pub. Date: 24 January, 2003 List Price(USD): $14.95 |
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Title: Stop Stealing Sheep & Find Out How Type Works, Second Edition by Erik Spiekermann, E. M. Ginger ISBN: 0201703394 Publisher: Adobe Press Pub. Date: 15 July, 2002 List Price(USD): $30.00 |
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Title: Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler, Alina R. Wheeler ISBN: 0471213268 Publisher: Wiley Pub. Date: 15 January, 2003 List Price(USD): $35.00 |
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Title: Marks of Excellence by Per Mollerup ISBN: 0714838381 Publisher: Phaidon Press Pub. Date: 18 March, 1999 List Price(USD): $35.00 |
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