Order from a Major Online Bookstore
Ultimate Book Price Comparison Engine
Save Your Time And Money
| AnyBook4Less.com | Order from a Major Online Bookstore |
|
| Home | Store List | FAQ | Contact Us | | ||
| Ultimate Book Price Comparison Engine Save Your Time And Money |
||
 |
Title: Advertising Today by Warren Berger ISBN: 0-7148-3923-X Publisher: Phaidon Press Pub. Date: 13 June, 2001 Format: Hardcover Volumes: 1 List Price(USD): $75.00 |
Average Customer Rating: 4.86 (7 reviews)
Rating: 5
Summary: Got advertising?
Comment: Hardly anyone outside the industry itself has a high opinion of advertising, and I'm probably no different -- most of the time. However, I've long appreciated the occasional high degree of originality and wit of which ad writers and artists have shown themselves capable, especially since the late 1950s. This fat volume brings all of them together, beginning with Volkwagen's groundbreaking "Think Small" campaign. There are chapters on the influence of European copywriting on American ads, the development of a new "visual language," the rise of backhanded "oddvertising," the growth of advertising as a reflection of (and finally an agent of) social change, and the advent of guerilla anti-advertising, each of them an entertaining and instructive mix of graphics and text. There's even a separate chapter on the ups and downs of the famous and long-running "Got Milk?" campaign. This gorgeous book will keep you studying the artwork and reading the discussions far into the night.
Rating: 5
Summary: Great Layout, very up-to-date with today's top Ad firms
Comment: Wonderful, wonderful, wonderful....not only because I'm in it, (brother used me in one of his shoots for Village Voice campaign)...but, buying this book is a great way to see innovation and artistry normally slated for galleries...
Rating: 5
Summary: rave reviews for this book
Comment: As the proud author, just wanted to share w/readers some of the recent press reviews for Advertising Today:
"An amazing book," says Esquire magazine; a 4-star rating from Maxim magazine; Village Voice says "media archaelogists will pore over it for decades to come"; praised on ABC World News; on her radio show, Joan Rivers called it "fabulous" & the hot new coffee table book; J. Walter Thompson pres. Bob Jeffrey says, "Never has a book captured the heart and soul of advertising as much as Advertising Today."
 |
Title: Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition by Luke Sullivan, Luke Sullivan ISBN: 0471281395 Publisher: John Wiley & Sons Pub. Date: 04 April, 2003 List Price(USD): $16.95 |
 |
Title: Truth, Lies and Advertising : The Art of Account Planning by Jon Steel ISBN: 0471189626 Publisher: Wiley Pub. Date: 20 February, 1998 List Price(USD): $40.00 |
 |
Title: Ogilvy on Advertising by David Ogilvy ISBN: 039472903X Publisher: Vintage Books USA Pub. Date: 01 March, 1987 List Price(USD): $24.00 |
 |
Title: Creative Advertising: Ideas and Techniques from the World's Best Campaigns by Mario Pricken, Thames, Hudson ISBN: 0500284768 Publisher: Thames & Hudson Pub. Date: May, 2004 List Price(USD): $39.95 |
 |
Title: The Copy Book: How 32 of the World's Best Advertising Writers Write Their Copy by Designers and Art Directors Association of the Uk ISBN: 2880465931 Publisher: Rockport Publishers Pub. Date: 01 August, 2000 List Price(USD): $35.00 |
Thank you for visiting www.AnyBook4Less.com and enjoy your savings!
Copyright� 2001-2021 Send your comments
