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Managing Your E-Commerce Business, Second Edition

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Title: Managing Your E-Commerce Business, Second Edition
by Brenda Kienan
ISBN: 0735612757
Publisher: Microsoft Press
Pub. Date: 04 April, 2001
Format: Paperback
Volumes: 1
List Price(USD): $29.99

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Average Customer Rating: 5

Customer Reviews

Rating: 5
Summary: Practical advice for long term success
Comment: Finally, a book that offers real-world information aimed at running a business rather than just building a website. Every chapter is shot-through with practical techniques for managing a sustainable, profitable venture. The author obviously has extensive experience. She gives great examples and tips and she doesn't sugar-coat the realities. She mentions Micorosft technologies, but really, this book is longer on real business information than anything else. Go for it. This book is a real gem.

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