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Title: Search Engine Visibility by Shari Thurow ISBN: 0-7357-1256-5 Publisher: New Riders Pub. Date: 30 December, 2002 Format: Paperback Volumes: 1 List Price(USD): $29.99 |
Average Customer Rating: 3.95 (22 reviews)
Rating: 2
Summary: Experts pass your way, this book is for newbies
Comment: I read this book over the weekend and my advice to you all SEOer, pass your way ... you won't learn anything new.
I'm sorry :) if I was not supposed to read this book, but this is clearly material aimed at beginners to website development and to search engine promotion.
Moreover the 5 chapters that compose this book (sold for 300 pages) span over 225 pages with a third-of-the-page right margin ... this book could be half its size.The rest is forewords, introduction, link list, glossary, index and a free chapter of another book "Speed up your web site" (nothing-new-here-also).
The five chapters are :
- Before you build (36 pages)
- How to build better web pages (72p)
- Page design workarounds (47p)
- After your site is built (47p)
- Best practices : the Dos and Don'ts of Search Engine Marketing (17p)
I only give two stars now because nowhere is this book clearly advertised as a book for beginners.
The back-cover tells : "This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs" ... I find it hard to believe that we can still find developers and designers... that don't know those basic facts about website building.
But give me that book 5 years ago and I would have loved it :)
Rating: 5
Summary: Best SEO book for beginners
Comment: Those who have written that this book is misleading etc are seeing things too much from their own point of view. To be honest, there was nothing in this book I did not already know. But how long had it taken me to learn all that knowledge? I think the author has done a great job of producing a comprehensive product that will take a person who wants to learn SEO from knowing nothing to the point were they know the basics. And the basics are really what counts in this business. I am employed full time as a Search Engine Optimization Specialist by a multi-million dollar company and no, this book is not for SEO professionals but it is definately the best book for beginners and the small office/home office crowd (and there are quite a few of them).
This book is enough for small business owners but if you want to progress as a professional after mastering this book then I recommend "Web Metrics: Proven Methods for Measuring Web Site Success" by Jim Sterne.
Rating: 5
Summary: Yellow Pages Commando Recommendation
Comment: The field of Internet marketing is really coming into its own.
There is a science behind designing websites that achieve top rankings in the search engines.
I've found one book that is easy to read, easy to implement, and extremely well researched.
Search Engine Visibility by Shari Thurow is the benchmark by which all other guides are measured.
If you have a website and expect anyone to find it, you should get this book.
I highly recommend it to all of my subscribers and Yellow Pages advertising clients. It helps the people you're trying to find get to your web site.
The author and I have both been speakers at Search Engine Strategies conferences, and she consistently draws the largest crowds. She puts the highest levels of search engine marketing ethics into everything she does.
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Title: Search Engine Optimization on an Extreme Budget by Nonstop Internet Staff, Nonstop Internet ISBN: 0972311017 Publisher: Nonstop Internet Pub. Date: 15 November, 2002 List Price(USD): $9.95 |
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Title: Google Hacks: 100 Industrial-Strength Tips & Tools by Tara Calishain, Rael Dornfest ISBN: 0596004478 Publisher: O'Reilly & Associates Pub. Date: 01 February, 2003 List Price(USD): $24.95 |
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Title:Getting The Search Engine Ranking Your Website Deserves: : META Tags Yield To Google's PageRank As Search Engine Standard by John Henderson ASIN: B00008WI71 Publisher: Transformata Publishing LLC Pub. Date: 17 March, 2003 List Price(USD): $7.00 Comparison N/A, buy it from Amazon for $7.00 |
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Title: Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement by Robin Nobles, Susan O'Neil ISBN: 1580623697 Publisher: Adams Media Corporation Pub. Date: September, 2000 List Price(USD): $19.95 |
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Title: 101 Ways to Boost Your Web Traffic: Internet Promotion Made Easier, 2nd Edition by Thomas Wong ISBN: 0963834967 Publisher: Intesync Pub. Date: 15 January, 2002 List Price(USD): $24.95 |
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