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Managing Enterprise Content: A Unified Content Strategy

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Title: Managing Enterprise Content: A Unified Content Strategy
by Ann Rockley
ISBN: 0-7357-1306-5
Publisher: New Riders
Pub. Date: 17 October, 2002
Format: Paperback
Volumes: 1
List Price(USD): $39.99
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Average Customer Rating: 4.61 (18 reviews)

Customer Reviews

Rating: 5
Summary: Buy this book!
Comment: In "Managing Enterprise Content: A Unified Content Strategy," Ann Rockley explains a very complex subject in refreshingly human terms. Like a physician, she believes that pain is information. Acute problems in your content management and authoring processes cause pain. "Deadlines are missed, content is inconsistent, content is missing ... and customers complain." Rockley helps you systematically identify "where it hurts," then walks you through the recovery process. This process leads you to a unified content strategy, which ensures that "information is created, managed, and delivered consistently, in the way that users need it, without duplicating your efforts."

Rockley succeeds in making a very complex subject appear simple. She clearly commands her material. Despite the encyclopedic level of detail found in the book, it is obvious that Rockley is not reaching for information. Rather than pointing to abstract paradigms from a safe distance, she matter-of-factly breaks them into bite-sized scenarios that can easily be understood by readers new to the subject. Rockley drives each point home with concrete example and case studies from the real world. Many readers will recognize their own companies and departments in her examples. Rockley does not present a "one size fits all" content strategy. Instead, she shows you how to ask and answer the right questions for your organization. And she provides straightforward checklists that make it easy for you to implement each step of the process. In so doing, she presents you with a flexible and scalable framework you can use to solve your own problems.

Before you spend a lot of money on content management systems or consulting fees, buy this book. Rockley provides you with the kind of expert consulting that results from decades of experience, and normally comes at a very high price. In effect, she gives away the store.

Rating: 5
Summary: An excellent addition to the literature
Comment: Managing Enterprise Content is an excellent addition to the literature on content management. The focus on a unified, enterprise-wide content strategy makes this book a must for anyone in a company that is contemplating content management. That includes executives, managers, writers, and subject matter specialists, as well as tools and technology people.

An enterprise-wide strategy requires getting out of what Rockley and her colleagues call the "content silo trap." Anyone who works in a large company will recognize the content silos that Rockley and her colleagues describe and will identify with the problems that content silos can create. Managing Enterprise Content will help you move beyond those silos to collaborative authoring and a phased content management strategy for the company.

You don't have to be part of a large company to benefit from this book. With 22 chapters, an excellent glossary, and several appendices, Managing Enterprise Content provides sound advice for all types of enterprises.

Rockley is an internationally known expert in content management, content reuse, and the tools and technology for working with large volumes of information. This book draws on her extensive experience and knowledge of information modeling, workflows, metadata, dynamic content, and XML. Based on this extensive experience, Rockley helps you think through the options for different ways to do content management and with questions to ask vendors as you evaluate different tools.

Rating: 5
Summary: A must for Content Management projects
Comment: This book is an absolute must for Content Management projects. It touches all of the important aspects: Technical, functional and process. There is something for all stakeholders in a EMS/CMS project.

Especially good about this book is that the parts that are not your direct job are still very readable, understandable and interesting. It provides valuable insights in other peoples jobs and reasoning.

Coming from the technical side and with a lot of experience in setting up systems and also information architecture and DTD design, for me this book contained several new insights and some very helpfull checklists.

I am in the middel of a CMS project now, but I wish I had read it sooner.

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