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Title: Product Development for the Service Sector: Lessons from Market Leaders by Robert G. Cooper, Scott J. Edgett ISBN: 0-7382-0105-7 Publisher: Perseus Publishing Pub. Date: 01 October, 1999 Format: Hardcover Volumes: 1 List Price(USD): $39.95 |
Average Customer Rating: 4.33 (3 reviews)
Rating: 4
Summary: Repetitive but worthwhile
Comment: Cooper is the guy if you are into development - from idea to delivery of the goods - be it a product (widget), software or services. He is a portfolio management guy that will help you wrap your thinking around making investments into ideas that are yearning to make a debut in reality.
Rating: 4
Summary: Good, Practical Book But Repetitive
Comment: This is a very good book for managers of new service development processes. It offers a framework for designing and implementing a new service development process and there are many good advice and techniques in the book that I believe will prove invaluable to these managers. I expect this is the result of the 1,500 case studies that the authors have conducted.
I especially liked the sections that the authors have entitled "Points for Management to Ponder". These short bits, interspersed throughout the book, forces a reader to link the theories to actual situations in a company. I found such exercises beneficial to the learning process.
However, I found that the authors tend to repeat themselves throughout the book. For example, Chapter 4 and 5 are essentially the same. Chapter 4 walks through the framework fairly quickly with a real case example while Chapter 5 examines the general framework in detail. I believe the 2 chapters could have been combined without much loss to content.
I recommend this book to practitioners, as this is a very practical book. For readers who just want to know more about service development but are currently not involved in any development work, this book is not for you. Like me, you may find some of the framework difficult to understand without a real case to relate to.
Rating: 5
Summary: Lessons from the master
Comment: Well written and full of understandings... Bob, as with all his books, has made many key points. An excellent read for anyone who's business is dependent on new services and believes that luck is not a sustainable advantage. If you believe that the event or experience marketing is the key to most sales, then becoming excellent in launching new services is a must.
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Title: Winning at New Products: Accelerating the Process from Idea to Launch by Robert Gravlin Cooper ISBN: 0738204633 Publisher: Perseus Publishing Pub. Date: 05 June, 2001 List Price(USD): $29.00 |
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Title: Product Leadership: Creating and Launching Superior New Products by Robert G. Cooper, Robert Gravlin Cooper ISBN: 0738201561 Publisher: Perseus Book Group Pub. Date: May, 2000 List Price(USD): $23.00 |
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Title: Market Leadership Strategies for Service Companies by Craig Terrill, Arthur Middlebrooks ISBN: 0844224413 Publisher: McGraw-Hill Pub. Date: 11 October, 1999 List Price(USD): $39.95 |
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Title: Portfolio Management for New Products by Scott J. Edgett, Elko J. Kleinschmidt, Robert Gravlin Cooper ISBN: 0738205141 Publisher: Perseus Publishing Pub. Date: 15 December, 2001 List Price(USD): $44.00 |
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Title: The PDMA Handbook of New Product Development by Milton D. Rosenau, Abbie Griffin, George A. Castellion, Ned F. Anschuetz ISBN: 0471141895 Publisher: John Wiley & Sons Pub. Date: 27 September, 1996 List Price(USD): $125.00 |
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