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Title: The MouseDriver Chronicles by John Lusk, Kyle Harrison ISBN: 0-7382-0573-7 Publisher: Perseus Books Group Pub. Date: 08 January, 2002 Format: Hardcover Volumes: 1 List Price(USD): $24.00 |
Average Customer Rating: 4.77 (91 reviews)
Rating: 5
Summary: American Bootstrap - A Business Parable of Truth and Humor
Comment: A real-life account of two young smart entrepreneurs with sterling educational credentials (MBAs from the Wharton School of Business) who start a business in an industry that they know nothing about. It's a tale told with insight, pace, and self-deprecating humor that will teach you a lot of lessons about being a small-business entrepreneur. After an era in which everybody focused on VC-funded companies seeking to dominate multi-billion dollar markets, it's refreshing to read a story that reminds you about the boostrap process of the great majority of American businesses. As a former small-business founder myself, many of their lessons and observations hit home with me, and I think this book represents a great education in the perils and pitfalls of taking a business idea from concept to fruition. Whether you are considering starting a business yourself or just enjoy reading a well-written story that will make you laugh, I'd rate The Mousedriver Chronicles as a must-read!
Rating: 5
Summary: It's not the (thrilling) fall that kills you...
Comment: When I first saw this book, my heart did not exactly skip a beat. Another book about (and worse, BY!) 2 American entrepreneurs selling computer mice? Haven't publishers had enough of all these human interest business stories that all share the same beginnings and endings?
I decided to give the book a go anyway since it was a gift from a friend. Surprisingly, I was unable to put it down. Even though I am an Asian doing my MBA in Europe, I believe the experiences of the authors hold true for all aspiring entrepreneurs.
And what experiences! I won't give the story away (go to mousedriver.com and look at their Insider newsletter for a summary of some of their tales),but DO consider this book to get an idea of what it means to passionately believe in a product, get that product to the market -- and how to deal with all the obstacles in the way while preserving your sanity and bank balances.
If, like me, you have thoughts about being an entrepreneur but are not sure of what to start being passionate about, read this book and "Just Drive It" ! The marketing slogan for the MouseDriver (that's what these guys are trying to sell, a mouse that is shaped like a golf club) is certainly effective shorthand for all those who have always THOUGHT about being their own boss but have have not dared to fall out of their 8 to 8 routines (Worry about the landing later:-)
MouseDriver Chronicles is a true, compelling story that deserves a wider audience. I now understand why my friend (who gave me the book) actually went on to help publish it. Happy AND educational endings, anyone?
Rating: 4
Summary: An unexpected enjoyable truip
Comment: I was in a book store and I was attracted to the title and the cover color. I picked up the book and read the jacket and I was hooked. I hardly ever buy non-technical books -especially non-fiction. But I was hooked after reading the jacket so I bought the book and assiduously read and enjoyed it. Also I am a Wharton alumnus. I also took classes with Len Lodish.
Eric Ericsson
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Title: Plant and Service Tours in Operations Management (5th Edition) by Roger W. Schmenner ISBN: 0132572478 Publisher: Pearson Education Pub. Date: 23 October, 1997 List Price(USD): $57.00 |
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Title: Operations Management for MBAs, 2nd Edition by Jack R. Meredith, Scott M. Shafer ISBN: 0471000604 Publisher: Wiley Text Books Pub. Date: 10 October, 2001 List Price(USD): $49.95 |
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Title: Managing Information Technology (4th Edition) by E. Wainright Martin, Carol V. Brown, Daniel W. Dehayes, Jeffrey A. Hoffer, William C. Perkins, Carol V Brown, Daniel W DeHayes, Jeffrey A Hoffer, William C Perkins ISBN: 0130646369 Publisher: Prentice Hall Pub. Date: 15 January, 2002 List Price(USD): $130.00 |
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Title: MARKSTRAT3: The Strategic Marketing Simulation with Student Software by Jean-Claude Larreche, Hubert Gatignon ISBN: 0538880899 Publisher: South-Western College Pub Pub. Date: 06 May, 1997 List Price(USD): $81.95 |
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Title: A Framework for Marketing Management, Second Edition by Philip Kotler ISBN: 0131001175 Publisher: Pearson Education Pub. Date: 01 November, 2002 List Price(USD): $103.33 |
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