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Smart Mobs: The Next Social Revolution

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Title: Smart Mobs: The Next Social Revolution
by Howard Rheingold
ISBN: 0-7382-0608-3
Publisher: Perseus Publishing
Pub. Date: 15 October, 2002
Format: Hardcover
Volumes: 1
List Price(USD): $26.00
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Average Customer Rating: 4.7 (20 reviews)

Customer Reviews

Rating: 5
Summary: Remote Control To The World
Comment: How many of you recall that EF Hutton commercial that started off by saying, "When EF Hutton talks, people listen". The same thought can be applied to Howard Rheingold.

Rheingold is veteran technology watcher and well-publised futurist. He has identified yet another transformative technology. In 'Smart Mobs' he describes in vivid detail how large, geographically dispersed groups connected only by thin threads of communications techology, such as text messaging, e-mail, cell phones, two-way pagers, and web sites, can draw together in the blink of an eye, groups of people together for a collective cause.

From various parts of the world, Rheingold, has gathered stories about engineers and inventors of all sorts, working feverishly to create ever-smaller and more powerful devices that contribute to this new paradigm.

In this book,Rheingold points out examples of Smart Mobs such as the swarms of demonstrators who used mobile phones, Web sites, laptops and handheld computers to coordinate their protests against the World Trade Organization in November of 1999.

Rheingold shows a concern of smart mobs other than describing the weath of new communications technology that is available and coming. He is also concerned about the social, political, economic, environmental and even genetic consequences of the ever-expanding and more intrusive plethora of multidirectional communications technology.

This book is a must read.

Rating: 5
Summary: Design for Community Mini Review
Comment: Howard Rheingold has impeccable timing. In the mid 80s, aware that personal computers were changing the way we think, he wrote Tools for Thought. In the early 90s, he explored how emerging digital networks were changing social groups in The Virtual Community. Twice now he's put words to important social/digital trends, years before they reach critical mass.

So when Rheingold writes a book, it's a good idea to pay attention. His new book, Smart Mobs, takes a hard look at what happens when networked virtual communication goes mobile. And it's a mind-bending read.

Consider for a moment that, for a good many years, personal computers sat in offices and living rooms totally disconnected from each other. It seems quaint now, but I remember that time. And if you can remember the sea change that happened in the world when all those computers (and the people behind them) got connected to the internet, you can get some inkling of the change Rheingold predicts is on its way when that same networked computational power goes mobile.

We're in for another whirlwind of change in technology, and with it, a change in the way communities come together and express themselves. The book is a captivating exploration of what these new technologies are (think internet-enabled, location-aware mobile phones and PDAs) and how they're already shaping communities around the world.

Howard's writing is engaging and deep, and the book is an evenhanded exploration of the new technology, both good and bad. If you want a glimpse of the virtual communities of the future, pick up his book and follow the ongoing conversation at smartmobs.com.

(Reprinted from designforcommunity.com with permission.)

Rating: 4
Summary: Keen on Smart Mobs
Comment: As one who needed a basic primer on various areas of technology--past, present, and future--and their implications for the human being, I found "Smart Mobs" to be both helpful and conversational. Rheingold's journalistic style kept the topics easy to understand, interesting to read, and fairly light hearted in spite of some rather daunting conclusions that one could draw from his research. As well, those who want to delve further into the various topics discussed will find his endnotes quite helpful--annotated are works from a number of key figures who a) are making, or have made, breakthroughs in technology, or b) provided insightful critiques on those breakthroughs. I found that engaging in "Smart Mobs" opened the door to further research and understanding of this seemingly complex and very progressive area of study.

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